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Happy Christmas! (A Video Greeting)

Just a quick video to wish you all a very Happy Christmas and a prosperous New Year!

I have to admit that website building projects usually go a little quiet over Christmas — but not this year! That could have something to do with all the new services I’ve launched over the past 12 months, of course — including making the sort of short video marketing content you see above. Between launching that, SEO, social media marketing, content marketing, site maintenance, mobile apps and providing my usual e-commerce and pro website building services, 2017 has been a pretty busy year. Not to mention rebuilding this site from scratch, too.

So, have a great Festive Season and watch this space for even more improvements over 2018 — onwards and upwards!… Read the rest

5 Video Marketing Trends That Will Dominate 2017

Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.

Get started with video marketing now, so that you don’t get left behind as we head into 2018!

1. Online Video Spend Will Keep Increasing

Video Marketing trendsAverage spending on original digital video has skyrocketed in the past few years.

How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.

Those findings signal two important video marketing trends:

  • The digital video space is becoming increasingly competitive, driving the push for professionally produced video assets in order to stand out.
Read the rest