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Top 3 Tips for Small Business Website Growth

data-driven website growthSo you’ve launched your new website? Congratulations! Or maybe you’ve had one for a while — and are now won­dering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.

Not sure where to start with that? Don’t worry, that’s quite common. So here are three vital things that many small busi­nesses overlook.

1. Use Your Website Stats

Any usable business website gen­erates a lot of stats on its vis­itors. If yours doesn’t, you’re flying blind. It usually takes weeks to collect enough data to start seeing mean­ingful trends though. So you need to fix this imme­di­ately.

Thankfully, most sites are easy to link to Google Analytics, Google Search Console and Bing Webmaster Tools.… Read the rest 

Why Your Business Needs Video Marketing In 2019 [Infographic]

Video mar­keting has become very popular in recent years. Yet there’s no denying that it’s a bit more complex than text or image ads. So if you’re won­dering whether it’s worth the effort, the infographic below explains why your business needs video mar­keting in 2019. Click on the image for a full-size version.

…and if you still assume video mar­keting must be complex and costly, scroll down to see how I can make it easier than you think!

Why your business needs video marketing in 2019

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Video Marketing for Small Businesses

Getting started with video mar­keting in 2019 doesn’t have to be complex. There are many ways you can benefit from it without even getting a video camera out.

Read the rest 

Interactive Video Marketing for SMEs

Customers love video, but do you know what they love even more? Being in control. So today I’m proud to launch another new service — inter­active video mar­keting for small busi­nesses!

Ask your audience what they want to see. Then offer it to them and let them respond — all in one video.

Check out the example on this page. Then read on to see how you can be one of the first to use this amazing new tech­nology in your digital marketing.

N.B. As this is only a demo, it won’t save your email address or send you a coupon — but your video could!

How can Interactive Video Marketing help you?

Videos are incredibly popular and engaging, even without inter­active ele­ments. Inviting the user to choose their path through a series of related clips linked together by mul­­tiple-choice ques­tions makes them even more compelling.

Read the rest 

Happy Christmas! (A Video Greeting)

Just a quick video to wish you all a very Happy Christmas and a pros­perous New Year!

I have to admit that website building pro­jects usually go a little quiet over Christmas — but not this year! That could have some­thing to do with all the new ser­vices I’ve launched over the past 12 months, of course — including making the sort of short video mar­keting content you see above. Between launching that, SEO, social media mar­keting, content mar­keting, site main­tenance, mobile apps and providing my usual eco­m­merce and pro website building ser­vices, 2017 has been a pretty busy year. Not to mention rebuilding this site from scratch, too.

So, have a great Festive Season and watch this space for even more improve­ments over 2018 — onwards and upwards!… Read the rest 

5 Video Marketing Trends That Will Dominate 2017

Marketers have been pre­dicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video mar­keting trends and pre­dic­tions for the end of the year and beyond.

Get started with video mar­keting now, so that you don’t get left behind as we head into 2018!

1. Online Video Spend Will Keep Increasing

Video Marketing trendsAverage spending on ori­ginal digital video has skyrocketed in the past few years.

How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.

Those findings signal two important video mar­keting trends:

  • The digital video space is becoming increas­ingly com­pet­itive, driving the push for pro­fes­sionally pro­duced video assets in order to stand out.
Read the rest