If you have a small business, or are thinking of starting one, you need a website. There’s a lot to consider though — and many small businesses fail because they’ve overlooked one or more of the essentials. So here’s how to start a small business website.
Ready? Let’s begin!
What Every Small Business Needs
First, there are a few things every business needs. Hopefully you’ve considered these already, but let’s cover them briefly, just in case.
A Good Offer And A Realistic Target Market
The key words here are “good”, “realistic” and “target”.
Startups often hope to sell something they like to “everyone”. That rarely works — especially if no-one else sells anything similar. If there’s no competition, the market may not exist, or may not be sustainable. It’s easier to sell an improvement on competitor’s offers than something entirely new.… Read the rest