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Why Do Website Prices Vary So Much?

Small busi­nesses often want simple, affordable web design packages. That’s fine, we can do that — but then some call pro­fes­sional web design “expensive” and “over­com­plicated” by com­parison. So why do website prices vary so much?

Because web design can mean several very dif­ferent things.

Business web­sites serve a wide range of pur­poses. Some of those pur­poses are common, others less so. So there are at least three levels of web design to con­sider.

Affordable Web Design Packages

Common require­ments can some­times be stand­ardised, and pro­cesses stream­lined, to keep costs down. However, flex­ib­ility creates com­plexity, so “stream­lining pro­cesses” actually means “restricting choices”.

For some people, and some pur­poses, that makes little dif­ference — and cash flow is often a bigger concern for small busi­nesses.… Read the rest

Ten Common Website Design Mistakes

Web design is like cooking — it may look easy, but there are many ways to get it wrong. No microwave can make you a chef. Sim­ilarly, DIY website builders still let you make lots of costly mis­takes. So Base22 have kindly shared this infographic listing ten common website design mis­takes, and I’ve added a few more obser­va­tions below.

Ten Common Website Design Mistakes

If you’re planning a website, or already running one, and want to avoid or fix these mis­takes, get in touch today!

Poor User Experience

Whilst user exper­ience is also affected by most of the points below, visual design plays a big part too. It’s not just a matter of making things look pretty, either. Art makes things pretty — design makes them work.… Read the rest

The Hidden Costs of DIY Web Design

DIY web design has hidden costsYou may not expect a pro­fes­sional web designer to say this, but DIY web design does have its place. However, when building business web­sites, the hidden costs of DIY web design are far higher than most people think.

As a small business owner, it can be tempting to ignore these costs. They will still affect you, though — and can easily cost you more than engaging a pro­fes­sional web designer. So con­sider them care­fully before falling for the hype about DIY web design systems.

When To Consider DIY Web Design

If you don’t even hope to make money from your website, any money spent on it is a cost that won’t get repaid. So it makes sense to min­imise that cost, and doing so has minimal impact.… Read the rest

Top 5 Website Project Risks (& how to avoid them)

Building a website can be a great investment for almost any business — and vital for most. Yet nothing is as simple as it seems. Every website project can be put at risk by common mis­takes.

Knowing these basic web design project pit­falls helps you avoid them. Still, they’re common because they aren’t always obvious. So I thought I’d list the main ones here.

1. Delayed Decisions

It’s easy to put off big decisions, telling ourselves we need to think them over. However, we then rarely get around to doing so.

We forget 70% of new inform­ation within a day. So the secret to success is getting started before that happens. Suc­cessful people make decisions when the inform­ation is fresh in their minds.… Read the rest

5 Top Tips for Designing a Small Business Website

Small business website - start small, think bigPlanning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geo­cities or Word­Press tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optim­iz­ation a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest