December — ’tis the season of goodwill… and distractions. We’ve just had Black Friday, today is Cyber Monday, and in the UK, next Saturday is Small Business Saturday. This Small Business Week is great for retail.
Still, the holiday season can be tough on small service businesses. Distractions delay decisions, and sales often slow down long before the Christmas week.
So that should make it an ideal time to plan marketing strategies for the New Year, right? After all, you don’t want a slow start in January 2020, too.
Here in the UK though, many small businesses have told me this year’s extra December distractions aren’t helping. Uncertainty feels like it increases risk, even when it doesn’t actually do so.
Almost 60% of internet searches are now performed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.
That should be a pretty compelling reason to make sure your website is mobile friendly.
Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obviously, that’s not going to help you win many customers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.
So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital marketing.… Read the rest
For any business in Wales, a successful, strong web presence relies
on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.”
The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning-curve.
This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong. Your main competitors are almost certainly the ones who paid for professional help.
So, you need to approach web design and marketing the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales.… Read the rest
There’s a lot of confusion about the difference between a web designer and a web developer. That’s a problem when you’re trying to decide which to hire. However, assuming they’re both the same can cause even bigger problems.
It often helps to think of your website as a marketing vehicle. In that sense, web designers build a chassis and dashboard around an engine and tweak things so that they all work together. Developers build the engine and other working parts. Of course, there’s a bit more to than that.
What’s a Web Designer?
Web designers are creatives — but the job goes far beyond just making things look pretty. A designer is an artist who knows how to make things work. For web designers, that means understanding at least three types of code: