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Why Your Business Needs a Mobile Friendly Website

Mobile Friendly Website DesignAlmost 60% of inter­net searches are now per­formed on mobile devices. So, if you haven’t got a mobile friendly web­site, you are los­ing out on a lot of poten­tial busi­ness.

That should be a pretty com­pel­ling reas­on to make sure your web­site is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to dis­play it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zoom­ing. Obvi­ously, that’s not going to help you win many cus­tom­ers, but it’s not the only reas­on you’ll lose out on busi­ness if your site isn’t mobile friendly.

So, here are the oth­er ways in which “respons­ive”, mobile friendly sites beat old-style desktop-focused sites for mod­ern digit­al mar­ket­ing.… Read the rest

Business in Wales? Why You Need Pro Web Design

For any busi­ness in Wales, a suc­cess­ful, strong web pres­ence reliesWeb Design for Business in Wales on first impres­sions. If you don’t cap­ture a visitor’s atten­tion with­in the first 7 seconds, you might as well say “good­bye.”

The inter­net can be a cruel mis­tress or a huge oppor­tun­ity for small busi­nesses. There are a lot of things to get right — visu­al design, usab­il­ity, cod­ing, con­tent cre­ation, search optim­isa­tion, con­ver­sion rate optim­isa­tion, digit­al mar­ket­ing and more. Each of these has its own pit­falls and learn­ing-curve.

This means that there are a lot of things that DIY, ama­teur or just plain inex­per­i­enced design­ers can get wrong. Your main com­pet­it­ors are almost cer­tainly the ones who paid for pro­fes­sion­al help.

So, you need to approach web design and mar­ket­ing the right way. This guide is inten­ded to give you a bet­ter idea of what your web pres­ence needs to focus on to suc­ceed as a busi­ness in Wales.… Read the rest

Web Designer? Web Developer? Which Do I Need?

There’s a lot of con­fu­sion about the dif­fer­ence between web design­ers and web developers. That’s a prob­lem when you’re try­ing to decide which to hire. How­ever, it can be an even big­ger prob­lem if that con­fu­sion leads you to assume they’re both the same.

It often helps to think of your web­site as a mar­ket­ing vehicle. In that sense, web design­ers build a chassis and dash­board around an engine and tweak things so that they all work togeth­er. Developers build the engine and oth­er work­ing parts. Of course, there’s a bit more to than that.

What’s a Web Designer?

web designWeb design­ers are cre­at­ives — but their job goes far bey­ond just mak­ing things look pretty. A design­er is an artist who knows how to make things work. For web design­ers, that means under­stand­ing at least three types of code:

  • HTML is the code that glues the web togeth­er.
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