by Pete Wright | May 3, 2018 | Digital Marketing, Mobile Apps, Web Design
Your customers are mobile, so your business needs to be, too. What’s best for business, though — a mobile website or mobile app?
At first glance, it’s an odd question. They both reach mobile users, right? So, either one should be enough. In which case, mobile-friendly websites tend to require far less investment than mobile apps, so they’re the obvious choice.
True — but that’s not the whole picture. Mobile apps aren’t always expensive, and they offer advantages that mobile websites can’t. Some audiences prefer using apps to websites, too. In fact, either may be the most cost-effective option, depending on your goals and target market.
Hopefully, you’ll find the digital marketing infographic below helpful in deciding which is best for your business.… Read the rest
by Pete Wright | Mar 25, 2018 | Web Design
Almost 60% of internet searches are now performed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.
That should be a pretty compelling reason to make sure your website is mobile friendly.
Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable – with a lot of scrolling and zooming. Obviously, that’s not going to help you win many customers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.
So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital marketing.… Read the rest
by Pete Wright | Mar 8, 2018 | Web Design
Small businesses and startups often seek affordable websites — but what makes a website “affordable”? How do you set a website budget?
In fact, it mainly depends on whether it’s a personal site, or a business site.
Why? Because contrary to popular impressions, personal websites often cost money. Successful business websites do not.
Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than financing a more professional one.
That isn’t very intuitive, so allow me to explain…
Tip: Click the dots on the right to skip between sections.
How To Budget For A Personal Website
Personal websites aren’t built to make money, either online or offline. Traffic isn’t their priority, and even if monetised with ads or affiliate income, that isn’t their key goal.
by Pete Wright | Dec 13, 2017 | Web Design
For any business in Wales, a successful, strong web presence relies
on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.”
The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning-curve.
This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong. Your main competitors are almost certainly the ones who paid for professional help.
So, you need to approach web design and marketing the right way.… Read the rest
by Pete Wright | Apr 19, 2017 | Web Design, Web Development
There’s a lot of confusion about the difference between web designers and web developers. That’s a problem when you’re trying to decide which to hire. However, it can be an even bigger problem if that confusion leads you to assume they’re both the same.
It often helps to think of your website as a marketing vehicle. In that sense, web designers build a chassis and dashboard around an engine and tweak things so that they all work together. Developers build the engine and other working parts. Of course, there’s a bit more to than that.
What’s a Web Designer?
Web designers are creatives – but their job goes far beyond just making things look pretty. A designer is an artist who knows how to make things work.… Read the rest
