Because web design can mean several very different things.
Business websites serve a wide range of purposes. Some of those purposes are common, others less so. So there are at least three levels of web design to consider.
Affordable Web Design Packages
Common requirements can sometimes be standardised, and processes streamlined, to keep costs down. However, flexibility creates complexity, so “streamlining processes” actually means “restricting choices”.
For some people, and some purposes, that makes little difference — and cash flow is often a bigger concern for small businesses.… Read the rest
Web design is like cooking — it may look easy, but there are many ways to get it wrong. No microwave can make you a chef. Similarly, DIY website builders still let you make lots of costly mistakes. So Base22 have kindly shared this infographic listing ten common website design mistakes, and I’ve added a few more observations below.
Ten Common Website Design Mistakes
If you’re planning a website, or already running one, and want to avoid or fix these mistakes, get in touch today!
Poor User Experience
Whilst user experience is also affected by most of the points below, visual design plays a big part too. It’s not just a matter of making things look pretty, either. Art makes things pretty — design makes them work.… Read the rest
You may not expect a professional web designer to say this, but DIY web design does have its place. However, when building business websites, the hidden costs of DIY web design are far higher than most people think.
As a small business owner, it can be tempting to ignore these costs. They will still affect you, though — and can easily cost you more than engaging a professional web designer. So consider them carefully before falling for the hype about DIY web design systems.
When To Consider DIY Web Design
If you don’t even hope to make money from your website, any money spent on it is a cost that won’t get repaid. So it makes sense to minimise that cost, and doing so has minimal impact.… Read the rest
Building a website can be a great investment for almost any business — and vital for most. Yet nothing is as simple as it seems. Every website project can be put at risk by common mistakes.
Knowing these basic web design project pitfalls helps you avoid them. Still, they’re common because they aren’t always obvious. So I thought I’d list the main ones here.
1. Delayed Decisions
It’s easy to put off big decisions, telling ourselves we need to think them over. However, we then rarely get around to doing so.
We forget 70% of new information within a day. So the secret to success is getting started before that happens. Successful people make decisions when the information is fresh in their minds.… Read the rest
Planning to launch a new website for your business? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect visibility on Google or how people perceive your business?
Gone are the days where a free Geocities or WordPress template could do the job for you.
The competition is tighter now, with 71% of small businesses already operating a website of their own. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:
1 .On-Site SEO is a Must
First and foremost, make Search Engine Optimization a priority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philosophy.… Read the rest
