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The Hidden Costs of DIY Web Design

by | Feb 26, 2020 | Web Design

DIY web design has hidden costs

You may not expect a pro­fes­sional web designer to say this, but DIY web design does have its place. However, when building business web­sites, the hidden costs of DIY web design are far higher than most people think.

As a small business owner, it can be tempting to ignore these costs. They will still affect you, though — and can easily cost you more than engaging a pro­fes­sional web designer. So con­sider them care­fully before falling for the hype about DIY web design systems.

When To Consider DIY Web Design

If you don’t even hope to make money from your website, any money spent on it is a cost that won’t get repaid. So it makes sense to min­imise that cost, and doing so has minimal impact.… Read the rest

Top 5 Website Project Risks (& how to avoid them)

by | Feb 20, 2020 | Digital Marketing, Web Design

Website project risks

Avoid website project planning head­aches:

Learn more

Building a website can be a great investment for almost any business — and vital for most. Yet nothing is as simple as it seems. Every website project can be put at risk by common mis­takes.

Knowing these basic web design project pit­falls helps you avoid them. Still, they’re common because they aren’t always obvious. So I thought I’d list the main ones here.

1. Delayed Decisions

It’s easy to put off big decisions, telling ourselves we need to think them over. However, we then rarely get around to doing so.

We forget 70% of new inform­ation within a day. So the secret to success is getting started before that happens. Suc­cessful people make decisions when the inform­ation is fresh in their minds.… Read the rest

5 Top Tips for Designing a Small Business Website

by | Jan 10, 2019 | Digital Marketing, SEO, Web Design

Small business website - start small, think big

Planning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geo­cities or Word­Press tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optim­iz­ation a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest

Why Your Business Needs a Mobile Friendly Website

by | Mar 25, 2018 | Web Design

Mobile Friendly Website Design

Almost 60% of internet searches are now per­formed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty com­pelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obvi­ously, that’s not going to help you win many cus­tomers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital mar­keting.… Read the rest

Affordable Websites: How To Set A Website Budget

by | Mar 8, 2018 | Web Design

Affordable Website Budget

Small busi­nesses and startups often seek affordable web­sites — but what makes a website “affordable”? How do you set a website budget?

In fact, it mainly depends on whether it’s a per­sonal site, or a business site.

Why? Because con­trary to popular impres­sions, per­sonal web­sites often cost money. Suc­cessful business web­sites do not.

Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than fin­ancing a more pro­fes­sional one.

That isn’t very intu­itive, so allow me to explain…

Tip: Click the dots on the right to skip between sec­tions.

How To Budget For A Personal Website

Per­sonal web­sites aren’t built to make money, either online or offline. Traffic isn’t their pri­ority, and even if mon­etised with ads or affiliate income, that isn’t their key goal.

… Read the rest