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Carry On Christmas — Small Business Week Offer

Small Business Week Winter Offer 2019

December — ’tis the season of goodwill… and dis­trac­tions. We’ve just had Black Friday, today is Cyber Monday, and in the UK, next Sat­urday is Small Business Sat­urday. This Small Business Week is great for retail.

Still, the holiday season can be tough on small service busi­nesses. Dis­trac­tions delay decisions, and sales often slow down long before the Christmas week.

So that should make it an ideal time to plan mar­keting strategies for the New Year, right? After all, you don’t want a slow start in January 2020, too.

Here in the UK though, many small busi­nesses have told me this year’s extra December dis­trac­tions aren’t helping. Uncer­tainty feels like it increases risk, even when it doesn’t actually do so.

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Why Your Business Needs a Mobile Friendly Website

Mobile Friendly Website Design

Almost 60% of internet searches are now per­formed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty com­pelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obvi­ously, that’s not going to help you win many cus­tomers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital mar­keting.… Read the rest

Affordable Websites: How To Set A Website Budget

Affordable Website Budget

Small busi­nesses and startups often seek affordable web­sites — but what makes a website “affordable”? How do you set a website budget?

In fact, it mainly depends on whether it’s a per­sonal site, or a business site.

Why? Because con­trary to popular impres­sions, per­sonal web­sites often cost money. Suc­cessful business web­sites do not.

Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than fin­ancing a more pro­fes­sional one.

That isn’t very intu­itive, so allow me to explain…

Tip: Click the dots on the right to skip between sec­tions.

How To Budget For A Personal Website

Per­sonal web­sites aren’t built to make money, either online or offline. Traffic isn’t their pri­ority, and even if mon­etised with ads or affiliate income, that isn’t their key goal.

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Business in Wales? Why You Need Pro Web Design

For any business in Wales, a suc­cessful, strong web presence reliesWeb Design for Business in Wales

on first impres­sions. If you don’t capture a vis­itor’s attention within the first 7 seconds, you might as well say “goodbye.”

The internet can be a cruel mis­tress or a huge oppor­tunity for small busi­nesses. There are a lot of things to get right — visual design, usab­ility, coding, content cre­ation, search optim­isation, con­version rate optim­isation, digital mar­keting and more. Each of these has its own pit­falls and learning-curve.

This means that there are a lot of things that DIY, amateur or just plain inex­per­i­enced designers can get wrong. Your main com­pet­itors are almost cer­tainly the ones who paid for pro­fes­sional help.

So, you need to approach web design and mar­keting the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales.… Read the rest

Web Designer? Web Developer? Which Do I Need?

There’s a lot of con­fusion about the dif­ference between a web designer and a web developer. That’s a problem when you’re trying to decide which to hire. However, assuming they’re both the same can cause even bigger problems.

It often helps to think of your website as a mar­keting vehicle. In that sense, web designers build a chassis and dash­board around an engine and tweak things so that they all work together. Developers build the engine and other working parts. Of course, there’s a bit more to than that.

What’s a Web Designer?

web design

Web designers are cre­atives — but the job goes far beyond just making things look pretty. A designer is an artist who knows how to make things work. For web designers, that means under­standing at least three types of code:
  • HTML is the code that glues the web together.
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