Avoid website project planning headaches:
Building a website can be a great investment for almost any business — and vital for most. Yet nothing is as simple as it seems. Every website project can be put at risk by common mistakes.
Knowing these basic web design project pitfalls helps you avoid them. Still, they’re common because they aren’t always obvious. So I thought I’d list the main ones here.
1. Delayed Decisions
It’s easy to put off big decisions, telling ourselves we need to think them over. However, we then rarely get around to doing so.
We forget 70% of new information within a day. So the secret to success is getting started before that happens. Successful people make decisions when the information is fresh in their minds.… Read the rest
Planning to launch a new website for your business? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect visibility on Google or how people perceive your business?
Gone are the days where a free Geocities or WordPress template could do the job for you.
The competition is tighter now, with 71% of small businesses already operating a website of their own. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:
1 .On-Site SEO is a Must
First and foremost, make Search Engine Optimization a priority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philosophy.… Read the rest
Almost 60% of internet searches are now performed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.
That should be a pretty compelling reason to make sure your website is mobile friendly.
Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obviously, that’s not going to help you win many customers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.
So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital marketing.… Read the rest
For any business in Wales, a successful, strong web presence relies on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.”
The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning-curve.
This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong. Your main competitors are almost certainly the ones who paid for professional help.
So, you need to approach web design and marketing the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales.… Read the rest