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Top 5 Website Project Risks (& how to avoid them)

Building a website can be a great investment for almost any business — and vital for most. Yet nothing is as simple as it seems. Every website project can be put at risk by common mistakes.

Knowing these basic web design project pit­falls helps you avoid them. Still, they’re common because they aren’t always obvious. So I thought I’d list the main ones here.

1. Delayed Decisions

It’s easy to put off big decisions, telling ourselves we need to think them over. However, we then rarely get around to doing so.

We forget 70% of new inform­ation within a day. So the secret to success is getting started before that happens. Successful people make decisions when the inform­ation is fresh in their minds.… Read the rest 

5 Top Tips for Designing a Small Business Website

Small business website - start small, think bigPlanning to launch a new website for your business? There’s a lot to con­sider when designing a small business website. Have you thought about how its design may affect vis­ib­ility on Google or how people per­ceive your business?

Gone are the days where a free Geocities or WordPress tem­plate could do the job for you.

The com­pet­ition is tighter now, with 71% of small busi­nesses already oper­ating a website of their own. Your site has to stand out amidst the sea of com­pet­itors. Get started the right way with these 5 top tips to create a good small business website:

1 .On-Site SEO is a Must

First and foremost, make Search Engine Optimization a pri­ority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philo­sophy.… Read the rest 

Why Your Business Needs a Mobile Friendly Website

Mobile Friendly Website DesignAlmost 60% of internet searches are now per­formed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty com­pelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable — with a lot of scrolling and zooming. Obviously, that’s not going to help you win many cus­tomers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital mar­keting.… Read the rest 

Affordable Websites: How To Set A Website Budget

Affordable Website BudgetSmall busi­nesses and startups often seek affordable web­sites — but what makes a website “affordable”? How do you set a website budget?

In fact, it mainly depends on whether it’s a per­sonal site, or a business site.

Why? Because con­trary to popular impres­sions, per­sonal web­sites often cost money. Successful business web­sites do not.

Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than fin­ancing a more pro­fes­sional one.

That isn’t very intu­itive, so allow me to explain…

How To Budget For A Personal Website

Personal web­sites aren’t built to make money, either online or offline. Traffic isn’t their pri­ority, and even if mon­etised with ads or affiliate income, that isn’t their key goal.

Read the rest 

Business in Wales? Why You Need Pro Web Design

For any business in Wales, a suc­cessful, strong web presence reliesWeb Design for Business in Wales on first impres­sions. If you don’t capture a vis­itor’s attention within the first 7 seconds, you might as well say “goodbye.”

The internet can be a cruel mis­tress or a huge oppor­tunity for small busi­nesses. There are a lot of things to get right — visual design, usab­ility, coding, content cre­ation, search optim­isation, con­version rate optim­isation, digital mar­keting and more. Each of these has its own pit­falls and learning-curve.

This means that there are a lot of things that DIY, amateur or just plain inex­per­i­enced designers can get wrong. Your main com­pet­itors are almost cer­tainly the ones who paid for pro­fes­sional help.

So, you need to approach web design and mar­keting the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales.… Read the rest