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Video Marketing Services

Video mar­keting hit main­stream in 2017, with social media ser­vices making it easier than ever to promote video content. Industry stats con­sist­ently show that busi­nesses can’t afford to ignore video mar­keting:

  1. Video is expected to make up 82% of all web traffic by 2022
  2. 70% of mar­keters say video boosts sales more than any other content
  3. Social video drives twelve times more shares than other content
  4. It’s great for SEO — adding video can boost search traffic by over 150%
  5. Video can triple email click-through rates
  6. 59% of exec­utives and 80% of con­sumers prefer video to text
  7. 77% of con­sumers say video con­vinces them to buy a product or service
  8. Firms using video grow 49% faster year-on-year than those without it

So that’s why your business needs video. Clearly, video mar­keting can make you money — but how does it do that?

Why Video Marketing Works

Video marketingMany people prefer to watch videos than to read text. So video reaches a wider audience. Yet the benefits of video mar­keting go deeper than that.

Video is more per­suasive than text. It’s also easier to consume, more immersive and harder to skim through. Essen­tially, video is more engaging — and watching video is meas­urable engagement.

Engagement is what achieves the mar­keting results listed above. Engaged viewers are more likely to like, share and buy. So plat­forms like Facebook and YouTube encourage engaging content by making it cheaper to promote. That’s why it’s worth focusing on cre­ating engaging videos.

So, if you aren’t using video mar­keting yet, what’s holding you back?

Getting started with Video Marketing

Video mar­keting does not always mean complex, big budget pro­jects. Nor do you need to be on camera, unless you want to. Many small busi­nesses do it, and so can you!

True, pro­ducing a few minutes of bespoke video or anim­ation can cost four to six figures. Some types of video need a skilled team, expensive equipment and weeks of work. Big busi­nesses invest such sums into video mar­keting because they know they’ll make even more back — but that’s rarely feasible for small firms.

Then we have the DIY approach to video mar­keting. Again, it’s true that you can do a lot with the right skills and editing software, a decent camera, micro­phone, lighting and script. However, not everyone has those resources, or time to use them.

So, how can you keep up? By using my cost-effective small business video mar­keting ser­vices.

Ready to boost your business with video?

Get In Touch TODAY!