Video marketing hit mainstream in 2017, with social media services making it easier than ever to promote video content. Industry stats consistently show that businesses can’t afford to ignore video marketing. Check out these highlights:
- Current trends predict video will account for 82% of all web traffic by 2022
- 70% of marketers say video boosts sales more than any other content
- Social video drives twelve times more shares than other content
- It’s great for SEO — adding video can boost search traffic by over 150%
- Video can triple email click-through rates
- 59% of executives and 80% of consumers prefer video to text
- 77% of consumers say video convinces them to buy a product or service
- Firms using video grow 49% faster year-on-year than those without it
So clearly, video marketing can make you money. How does video achieve these results, though?
Why video works
Many people prefer to watch a video than to read text. So video can reach a wider audience. The benefits of video marketing go deeper than that, though.
Video is more persuasive than text. It’s also easier to consume, more immersive and harder to skim through. Essentially, it is more engaging — and watching video is measurable engagement.
Engagement is a key driver of the marketing results listed above. Engaged viewers are more likely to like, share and buy. So platforms like Facebook and YouTube want you to share engaging content. The more engaging it is, the cheaper it gets to promote, and the more sales you’ll get. That’s why it’s worth focusing on creating engaging videos.
So, if you aren’t using video marketing yet, what’s holding you back?
Getting started with Video Marketing
Whilst video prices may vary with your needs, here’s a rough guide:
- Branding clips from £50
- Social media clips from £100
- Short sales videos from £300
- Spokesperson videos from £500
- Explainer videos from £600
- Personalised video from £600
- Interactive video from £600
Click on the links for demos. Please see my SEO Plus plans for package discounts.
Video marketing does not always mean complex, big budget projects. Nor do you need to be on camera, unless you want to. Many small businesses do it, and so can you!
True, producing a few minutes of bespoke video or animation can cost four to six figures. Some types of video need a skilled team, expensive equipment and weeks of work. Big businesses invest such sums into video marketing because they know they’ll make even more back — but that’s rarely feasible for small firms.
Then we have the DIY approach to video marketing. Again, it’s true that you can do a lot with the right skills and editing software, a decent camera, microphone, lighting and script. However, not everyone has those resources, or time to use them.
So, how can you keep up? By using my cost-effective small business video marketing services.