Video marketing hit mainstream in 2017, with social media services making it easier than ever to promote video content. Industry stats consistently show that businesses can’t afford to ignore video marketing. Check out these highlights:
- Current trends predict that video will account for 80% of all internet traffic by 2019
- 70% of marketers say video produces more conversions than any other type of content
- Social video drives twelve times more shares than images and text combined
- Video is great for SEO — adding video can increase search traffic to a website by over 150%
- Video can triple email click-through rates
- 59% of executives and 80% of consumers prefer video to text
- 77% of consumers say video has convinced them to buy a product or service
- Firms using video grow revenue 49% faster year-on-year than those without it
If you aren’t using video marketing yet, what’s holding you back?
Getting Started With Video Marketing
There are, of course, a few obstacles to overcome — notably budget. Professional, bespoke videography isn’t cheap. Even producing a few minutes of video may involve several skilled people working with expensive equipment for a week or more. That can easily cost four to six figures. Big businesses invest that knowing they’ll make even more back — but that’s rarely feasible for smaller firms.
So, at the other end of the scale, we have DIY — which certainly works for many YouTube channels. You can do a lot with the right skills and software, a decent camera, microphone, lighting and script. The trick here is to make your video stand out — that’s where branding assets like the ones described below come in.
Still, those skills and resources aren’t always available — and not everyone likes being in front of a camera. So, what can a small business do to keep up?
Well, you can license generic stock videos and background music from various libraries. If you’re lucky, you’ll find something the right length for the platform you’re targeting. However, you’ll still need video editing software and skills to add your branding, message and call-to-action. You may also need to subscribe to those libraries and search for hours to find the right video and matching music.
Or, you can use the services I’ve put together specifically to make all this easier and more cost-effective for you.
Video Marketing Services For You
Let’s start with the basics. Sometimes, all you really need is a short branding clip, or ‘sting’. These work well either as standalone assets, or as intro clips for longer videos, like those on professional YouTube channels. These are typically animations or live-action clips featuring your logo. If you are creating your own video, transparent text overlays, outro clips and social media call-to-action animations can also help. I can create all these types of video asset from just £97 each.
Otherwise, you may just want a background video with text and logo overlays to get your message across. Clips like this can be put together from just £150 per 30 seconds or part thereof. We can either use your own videos (if suitable), or my extensive library of clips and background music.
More complex messages may need to back up a scripted storyline with a sequence of background clips, images or illustrations and whiteboard-style animations. These are often used as “explainer” videos or video sales letters. I can create these for you from just £250 per 30 seconds or part. If you have a suitable, prerecorded voiceover, that can be added, too.
Advanced Video Marketing
Voiceovers and “talking head” videos are popular and engaging, but again, hiring professional voice and screen talent can be costly. That’s where avatar videos can help. These feature animated talking characters, either lip-synced to a script using text-to-speech technology, or using your own prerecorded voiceover. These characters can really make your video stand out, and their services can be engaged from just £275 per 30 seconds or part.
…but nothing says “engaging” like personalised video. Imagine checking out a video on Facebook, or in your email, that mentions your town. Wouldn’t that grab your interest? How about if it mentioned your name? Or included your Facebook profile photo (after asking permission, of course)? A video like that would be hard to ignore. Big brands use this technology in web TV ads, but it has long been out of reach for small businesses. Now you can use it, too — from just £300 per 30 seconds or part!