+44(0)1633 276003 [email protected]

Video Marketing Services

Video marketingVideo mar­keting hit main­stream in 2017, with social media ser­vices making it easier than ever to promote video content. Industry stats con­sist­ently show that busi­nesses can’t afford to ignore video mar­keting. Check out these high­lights:

  1. Current trends predict that video will account for 80% of all web traffic by 2019
  2. 70% of mar­keters say video pro­duces more con­ver­sions than any other type of content
  3. Social video drives twelve times more shares than images and text com­bined
  4. Video is great for SEO — adding video can increase search traffic to a website by over 150%
  5. Video can triple email click-through rates
  6. 59% of exec­utives and 80% of con­sumers prefer video to text
  7. 77% of con­sumers say video has con­vinced them to buy a product or service
  8. Firms using video grow revenue 49% faster year-on-year than those without it

If you aren’t using video mar­keting yet, what’s holding you back?

Getting started with Video Marketing

There are, of course, a few obstacles to overcome — notably budget. Pro­fes­sional, bespoke video­graphy isn’t cheap. Even pro­ducing a few minutes of video may involve several skilled people working with expensive equipment for a week or more. That can easily cost four to six figures. Big busi­nesses invest that knowing they’ll make even more back — but that’s rarely feasible for smaller firms.

So, at the other end of the scale, we have DIY — which cer­tainly works for many YouTube channels. You can do a lot with the right skills and software, a decent camera, micro­phone, lighting and script. The trick here is to make your video stand out — that’s where branding assets like the ones described below come in.

Still, those skills and resources aren’t always available — and not everyone likes being in front of a camera. So, what can a small business do to keep up?

Simple — use the cost-effective small business video mar­keting ser­vices I’ve put together to make all this easier for you.

Video Marketing services for you

Let’s start with the basics. Some­times, all you really need is a short branding clip, or ‘sting’ like the one you see here. These work well either as stan­dalone assets, or as intro clips for longer videos, as used by pro­fes­sional YouTube channels. These are typ­ically anim­a­tions or live-action clips fea­turing your logo. If you are cre­ating your own video, trans­parent text overlays, outro clips and social media call-to-action anim­a­tions can also help.

Oth­erwise, you may just want a simple pro­mo­tional video with text and logo overlays to get your message across. We can either use your own videos, or my extensive library of clips and back­ground music.

More complex mes­sages may need a scripted storyline with a sequence of back­ground clips, images or illus­tra­tions and white­board-style anim­a­tions. These are often used as “explainer” videos or video sales letters.

Advanced Video Marketing

Voi­ceovers and “talking head” videos are popular and engaging, but again, hiring pro­fes­sional voice and screen talent can be costly. That’s where avatar videos can help. These feature animated talking char­acters, either lip-synced to a script using text-to-speech tech­nology, or using your own pre-recorded voi­ceover. These char­acters can really make your video stand out, and their ser­vices can be engaged from just £650.

…but nothing says “engaging” like per­son­alised video. Just imagine:

Dave and Gemma both need a service that you provide across the South Wales and Southwest England region. Dave lives in Cardiff; Gemma, in Bristol. One day, both see the same video advert on Facebook — greeting them by name. The ad may even using their own Facebook profile photos. It then goes on to tell Dave that you provide ser­vices in Cardiff — whilst Gemma sees a version that says you serve Bristol.

Their names. Their towns. Their profile pic­tures. Do you think Dave or Gemma could ignore an ad like that?

“A person’s name is, to that person, the sweetest and most important sound in any lan­guage.” — Dale Carnegie

Big brands use this tech­nology in web TV ads, but this type of video mar­keting needs special video hosting. As such, it has long been out of reach for small busi­nesses. Now you can use per­son­alised video to “wow” your cus­tomers, too.

Check out my video demos page for video pricing details, along with more examples of the types of mar­keting video I can offer.
Are you ready to give your business a boost with video mar­keting?

Get In Touch TODAY!