Video testimonials combine two of the most powerful forms of marketing. Video marketing is everywhere because it works so well. Testimonials have always been vital for sales, and text testimonials have become vital for local SEO as well.
The trouble is, collecting testimonials can be difficult. Video testimonials doubly so.
So wouldn’t it be great if you could get a very simple, cost-effective way to collect powerful video testimonials from your happy customers?
Well, here it is!
Why Are Testimonials So Important For Small Businesses?
Most businesses and customers rely heavily on testimonials and reviews, because people buy from people they know, like and trust. When they don’t really know you, they look for “trust marks”. Testimonials are among the most powerful of those. Video testimonials are even more powerful.
Even better, online reviews also improve your site’s search engine positioning. So they help to drive traffic to your site, too!
Why Video Testimonials Beat Text Reviews
Almost everyone knows text reviews can be faked. Some review systems make that harder than others, but most people don’t know that. So that limits their value.
A happy customer talking on camera is far more persuasive. That’s partly because it’s more personal, but also because it’s clearly harder to fake.
So why doesn’t everyone use them? Because gathering them is (normally) quite tricky.
The Video Testimonial Hurdle
Getting people to go on-camera used to be difficult. Social media and the pandemic have changed that. Whilst some still aren’t keen, others are hard to keep off camera. Still, you don’t need everyone to leave a review. Just enough.
Actually recording videos used to be tricky, too. Now, most people can now record them easily on their phones, if nothing else.
Still, getting that video from them in the right format to add to your site can be difficult. Many don’t know how to get video files off their phones. Even if they do, video files can get large fast — and not everyone has plenty of storage space on their phones.
In any case, walking them through all that can be time consuming. If the result turns out not to be usable, that can be a big waste of time. It’s all very inconvenient — done that way.
The Easy Way To Gather Video Testimonials
Wouldn’t it be better to just give happy customers a link and wait for the video testimonials to arrive? That’s how easy this new system is!
The page you send them to will record the video online. It can give them prompts for talking-points, too.
No cluttering up their phone. No struggling to transfer the file to you. No uncertainty about what to say. Just videos, delivered to a system where you can review them and download the ones you approve. How easy is that?
Then, if you aren’t sure how to add them to your site, I can help with that, too. Imagine how having several video testimonials on your site could boost sales!