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Video Marketing

Why Small Businesses Need Video Marketing [Video]

Video Transcript: Why Small Businesses Need Video Marketing

Have you ever wondered why some small businesses seem to skyrocket while others struggle to get off the ground? Could it be that the secret lies not in the product or service they provide, but in the way they choose to market it?

In the world of business, traditional marketing methods have long been the go to strategy. From print ads in newspapers and magazines to billboards and direct mail, these methods have reliably attracted customers for decades. However, as we move deeper into the digital age, these methods are becoming less effective in capturing the attention of potential customers.

Now imagine a marketing method that not only captures attention, but also engages, educates, and entertains all at the same time.

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How To Unlock The Power Of Video Testimonials

Running a small business isn’t always a walk in the park. You juggle multiple roles, compete with larger players, and aim to build a loyal customer base. One strategy that can make a significant difference is leveraging video testimonials. So let’s dive into why video testimonials are powerful tools for your business and how you can effectively incorporate them.

Why Video Testimonials Matter

You might be wondering: why video? Why not stick to traditional text reviews? The answer lies in the engaging and authentic nature of video content.

Enhanced Trust and Credibility

When potential customers watch someone they can relate to share a positive experience with your product or service, it builds instant trust.… Read the rest

6 Common Types Of Small Business Video Content

Small business video content has become an essential tool for UK SMEs aiming to boost their online presence and engage with customers effectively. With advances in technology, working and shopping habits have changed. So more consumers than ever now prefer to learn about products and services through short-form videos than through more traditional content types.

Still, among the many video formats available, certain types stand out for their distinct advantages. So let’s explore the benefits of some of the most common video content types small businesses use.

Popular Small Business Video Types

1. Explainer Videos

Effective Communication and Engagement: Explainer videos simplify complex information into easily digestible content, making it more accessible to a broader audience. They efficiently convey the unique value propositions of products or services through engaging visuals and concise storytelling.… Read the rest

Why Your Business Needs Video Marketing [Infographic]

Video marketing has become very popular in recent years. Yet there’s no denying that it’s a bit more complex than text or image ads. So if you’re wondering whether it’s worth the effort, the infographic below explains why your business needs to start using video marketing (and has done since 2019). Click on the image for a full-size version.

…and if you still assume video marketing must be complex and costly, scroll down to see how I can make it easier than you think!

Why your business needs video marketing

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Video Marketing for Small Businesses

Getting started with video marketing doesn’t have to be complex.

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5 Video Marketing Trends That Will Dominate 2017

Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.

Get started with video marketing now, so that you don’t get left behind as we head into 2018!

1. Online Video Spend Will Keep Increasing

Video Marketing trendsAverage spending on original digital video has skyrocketed in the past few years.

How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.

Those findings signal two important video marketing trends:

  • The digital video space is becoming increasingly competitive, driving the push for professionally produced video assets in order to stand out.
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