Customers love video, but do you know what they love even more? Being in control. So today I’m proud to launch another new service — interactive video marketing for small businesses!
Ask your audience what they want to see. Then offer it to them and let them respond — all in one video.
Check out the example on this page. Then read on to see how you can be one of the first to use this amazing new technology in your digital marketing.
How can Interactive Video Marketing help you?
Videos are incredibly popular and engaging, even without interactive elements. Inviting the user to choose their path through a series of related clips linked together by multiple-choice questions makes them even more compelling. This sort of positive engagement with your brand makes viewers more likely to buy from you.
These interactive videos also let you present viewers with a message and Call To Action tailored to their specific choices. This could be a coupon offer or mailing-list opt-in, or even an in-video purchase button for a relevant product.
For instance, a body builder and a dieter might both be searching for a gym, but for very different reasons. If you target either one with your marketing messages and offers, the other is less likely to convert into a customer. Yet if your marketing video presents a message tries to appeal to both, it won’t be as convincing to either.
Wouldn’t it be better if your video could ask the viewer what their goals were, then tailor its message and Call To Action to their responses? With Interactive Video Marketing, you can. …but it doesn’t end there.
What else can Interactive Video Marketing do?
Interactive videos can include several levels of choice, and decision paths that either branch, converge, or loop back to previous choices. So they can either filter viewers towards an increasingly-specific goal, or just run highly engaging, multiple-choice polls.
Alternatively, these videos can offer a full menu of the clips they contain. That lets viewers choose which clips to watch freely, like chapters in a reference book.
My interactive marketing video solutions can also provide anonymous, aggregate data on which choices were most popular with the viewers. The ability to create a single video that can show different, dynamic text to each viewer, adds even more power and flexibility.
How creative can you get?
Interactivity alone can be engaging enough to get people to view far more of your video than they’d normally consider. Each choice renews their interest, so the clips between may not even need a storyline.
Still, storytelling is a very effective marketing tactic, and video is a natural medium for that. We’re hard-wired to love stories — and being given a chance to shape them is almost irresistible. That’s why adventure games have been incredibly popular over the past few decades.
So when Netflix recently released “Black Mirror: Bandersnatch” as an interactive “choose your own ending” video, it didn’t just go viral. Many people watched it repeatedly, trying to find different paths through the tale each time.
Stories can also be very persuasive. Those that illustrate how your solutions have solved other clients’ problems are obviously powerful sales tools. Stories that demonstrate how your solutions can outperform others are very effective too.
Still, giving the customer control of the narrative builds even more trust. It effectively lets them convince themselves. So whilst constructing and filming a coherent branching storyline can be complex, the potential opportunities offered by interactive storytelling are enormous.
Want to learn more about how interactive video could help your business?