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Video mar­keting has become very popular in recent years. Yet there’s no denying that it’s a bit more complex than text or image ads. So if you’re won­dering whether it’s worth the effort, the infographic below explains why your business needs video mar­keting in 2019. Click on the image for a full-size version.

…and if you still assume video mar­keting must be complex and costly, scroll down to see how I can make it easier than you think!

Why your business needs video marketing in 2019

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Video Marketing for Small Businesses

Getting started with video mar­keting in 2019 doesn’t have to be complex. There are many ways you can benefit from it without even getting a video camera out. No, you don’t even have to be on screen. Those things can help — and modern camera phones can make them much easier — but they aren’t essential. Having the right content and editing it effect­ively are.

…but right for what?

Engagement.

How Video Boosts Sales & SEO

Video is all about engagement. It works because our brains are hard-wired to engage with movement more than with static images. We’re also hard-wired to engage with stories. Video provides both.

… and guess what? Google and Facebook like engagement, too.

Facebook and Google know engaged audi­ences are happy audi­ences. They also know engagement implies a level of trust — and happy, trusting audi­ences are more likely to buy. So both reward busi­nesses who provide engaging content.

On Facebook, increasing engagement reduces advert­ising costs. Facebook measures this through likes, shares and video views. The amount of your video that someone watches is an espe­cially good measure of engagement. So Facebook pri­or­itises video content.

On Google, video is good for SEO. Keeping people on your site longer helps to improve your search pos­i­tioning. The easiest way to do that is to give your vis­itors an engaging video to watch. If that video is also on your YouTube channel, that can drive free traffic to your site, too.

Wouldn’t you like cheaper ads, better SEO and more free traffic?

Cost-effective Video Marketing in 2019

Even with video though, you only have seconds to per­suade your audience to watch long enough to get your message. Then you need them to act on it. Remember. Share. Click. Buy.

How can you do that without costly, complex Hol­lywood-style video pro­duction? By focusing on the essen­tials.

So what do you really need? Tight scripting. Good storytelling. Quality stock footage, anim­a­tions and music. Effective video branding, pro­fes­sional editing, stylish cap­tions and trans­itions — and the right formats for the right mar­keting channels.

Want even more engagement from your audience? Video per­son­al­isation and Inter­active videos can really give your mar­keting videos that “Wow!” factor.

I can help with all of those — and they don’t have to break the bank!

Want to see the kinds of mar­keting video I could help you produce?