Video marketing has become very popular in recent years. Yet there’s no denying that it’s a bit more complex than text or image ads. So if you’re wondering whether it’s worth the effort, the infographic below explains why your business needs to start using video marketing (and has done since 2019). Click on the image for a full-size version.
…and if you still assume video marketing must be complex and costly, scroll down to see how I can make it easier than you think!
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Video Marketing for Small Businesses
Getting started with video marketing doesn’t have to be complex. There are many ways you can benefit from it without even getting a video camera out. No, you don’t even have to be on screen. Those things can help — and modern camera phones can make them much easier — but they aren’t essential. Having the right content and editing it effectively are.
…but right for what?
Engagement.
How Video Boosts Sales & SEO
Video is all about engagement. It works because our brains are hard-wired to engage with movement more than with static images. We’re also hard-wired to engage with stories. Video provides both.
In fact, the more of our senses an experience stimulates, the more memorable and engaging we find it. So moving images, subtitles, spoken commentary and music can all combine to make your videos compelling viewing.
… and guess what? Google and Facebook like engagement, too.
Facebook and Google know engaged audiences are happy audiences. They also know engagement implies a level of trust — and happy, trusting audiences are more likely to buy. So both reward businesses who provide engaging content.
On Facebook, increasing engagement reduces advertising costs. Facebook measures this through likes, shares and video views. The amount of your video that someone watches is an especially good measure of engagement. So Facebook prioritises video content.
On Google, video is good for SEO. Keeping people on your site longer helps to improve your search positioning. The easiest way to do that is to give your visitors an engaging video to watch. If that video is also on your YouTube channel, that can drive free traffic to your site, too.
Wouldn’t you like cheaper ads, better SEO and more free traffic?
Cost-effective Video Marketing
Even with video though, you only have seconds to persuade your audience to watch long enough to get your message. Then you need them to act on it. Remember. Share. Click. Buy.
How can you do that without costly, complex Hollywood-style video production? By focusing on the essentials.
So what do you really need? Tight scripting. Good storytelling. Quality stock footage, animations and music. Effective editing, stylish captions and transitions — and the right formats for the right marketing channels.
I can help with all of those — and they don’t have to break the bank!
Want to see the kinds of marketing video I could help you produce?