Planning to launch a new website for your business? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect visibility on Google or how people perceive your business?
Gone are the days where a free Geocities or WordPress template could do the job for you.
The competition is tighter now, with 71% of small businesses already operating a website of their own. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:
1 .On-Site SEO is a Must
First and foremost, keep Search Engine Optimization a priority for everything you do on your site. Whether it’s designing how the site looks to the content you post on the pages and blog, SEO should be a part of the design philosophy.
With that said, focus first on on-site SEO. This means working on a functional schema markup and optimizing elements like title tags and meta descriptions to help Google’s crawlers index every portion of your pages.
Most small businesses should also focus more on local SEO to start with, rather than national SEO. It’s easier to gain traction in niche markets like local services. You can achieve even more with cost-effective digital marketing help from a local SEO expert.
2 Be Mobile-Friendly
Since Apple revealed the first iPhone back in 2007, accessing the Internet has never been the same. Now, over 52.2% of all web pages are served to mobile devices.
More people now browse the Internet on their phone than they do on a desktop computer. As a result, Google’s algorithms now prioritize mobile-friendly sites.
This means your site should focus first on the mobile crowd. Maintain a responsive, mobile website design, prioritize quick loading times, and ensure the design caters to the limited interaction presented by touchscreens.
3 Have Clear CTA’s
Always have a clear Call to Action (CTA) on your site. Make sure there’s a spot for people to subscribe, click to your social media handles, and easily find the tab to your Contact page.
Running an e-commerce site, with a gallery or brochure of items for sale? Make sure there are clear buttons to add those items to their shopping cart. Make sure people can access their cart at any time or alter the items they have in it.
4 Maintain an Updated Blog
Content is king. This remains true even in today’s fast-moving world. Google loves sites that stay fresh with new content, so having a blog is great for SEO, but the benefits don’t stop there. Others include:
- Short, time-sensitive content is easier to write
- Customers can look forward to regular updates, so repeat visits are more likely
- The option to write content and set it to publish on a regular schedule
You can also use new blog posts to discuss the products or services you offer. This not only advertises your business but it also educates your customers.
5 Invest in Design
Free themes offered by some services may work for college projects and personal sites, but not for businesses. Customers can tell when you’re cutting costs by cutting corners, and it won’t impress them.
You don’t have to go down the exact opposite route either, though. A full bespoke design process, involving wireframes, mockups and many rounds of revision is more than most small businesses need to get started. Those things are partly a holdover from print design, in which any oversights have permanent impacts. They still matter for established sites, but until yours builds up an audience, you’ll have some leeway to fix mistakes even after publishing.
Whilst you can invest your time into DIY instead of paying professional designers and copy writers, don’t undervalue your own time, or imagine that it’ll only take a few hours. You’ll be up against competitors who do pay professionals — who spend dozens to hundreds of hours honing each site, and years honing their craft.
Don’t imagine that “design” is all about looks, either. Artists create pretty stuff, and that can improve sales, but no-one chooses which website to visit based on how good it looks. Professional designers study best practices like responsive design and conversion rate optimisation, based on lots of stats they see across dozens of websites. Still, if you’re happy to do that, DIY may work for you.
Get More Tips to Design the Best Small Business Website!
With these 5 small business website design tips, your site can rise above the competition. You can achieve more traffic, higher conversion rates, and better lead generation.
But why stop your online strategy there? Subscribe to this blog for more tips and tricks about web design, SEO and digital marketing. If you’re not sure where to start, contact me and let me help your small business site find success.
Remember the “Clear CTA” bit?