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For any business in Wales, a suc­cessful, strong web presence reliesWeb Design for Business in Wales on first impres­sions. If you don’t capture a vis­itor’s attention within the first 7 seconds, you might as well say “goodbye.”

The internet can be a cruel mis­tress or a huge oppor­tunity for small busi­nesses. There are a lot of things to get right — visual design, usab­ility, coding, content cre­ation, search optim­isation, con­version rate optim­isation, digital mar­keting and more. Each of these has its own pit­falls and learning-curve.

This means that there are a lot of things that DIY, amateur or just plain inex­per­i­enced designers can get wrong. Your main com­pet­itors are almost cer­tainly the ones who paid for pro­fes­sional help.

So, you need to approach web design and mar­keting the right way. This guide is intended to give you a better idea of what your web presence needs to focus on to succeed as a business in Wales. Is your website addressing these key web design principles?

Responsive Web Design

Mobile browsing makes up 52% of all internet traffic. So, if your website isn’t designed with mobile devices in mind, you’re losing half your business in Wales.

The solution is to build your website with a responsive design. This organic way of dis­playing web­sites ensures that your web page will conform and fill any size screen. So with responsive website design, all the key inform­ation remains legible, even on smaller mobile devices.

This helps your website look more pro­fes­sional to your potential cus­tomers. It also looks better to Google, giving your SEO a vital boost.

Ease of Use

Grabbing the attention of your website vis­itors is only the first step. It takes more than just flashy inter­faces and slick images to turn vis­itors into cus­tomers. Your website needs to be intu­itive and easy to nav­igate and use.

People will quickly get frus­trated if they can’t find the inform­ation they want quickly. You need to make it easy — and almost irres­istible — to search for products or cat­egories, press buttons and gen­erally interact with your site. Good use of colour psy­chology, con­trast and legible typo­graphy can also make a big difference.

The easier it is to nav­igate on your page, the more the cus­tomer will focus on your content, mes­saging, and calls to action.

Get Personal

It’s all about con­necting with your target audience. So, if you want a suc­cessful website, build it for your audience, not yourself.

That means you need to know your target audience. It’s not just “anyone who wants to buy my stuff” — that may be your potential audience, but it isn’t a target. You can’t be everything to everyone, so tar­geting is what makes mar­keting cost-effective.

One of the keys to pro­ducing great, valuable content is per­son­ality. You can’t pitch that cor­rectly if you don’t know who you’re talking to. On the other hand, if you do know your target audience well, you can draft content as easily as writing to a friend. That will help your target audience to feel a con­nection and start trusting you. That’s vital — because people buy from those they know, like and trust.

Starting the con­ver­sation on your website and through social media is how you build loyal fans and reach to big market players.

Design Your Business in Wales

I hope these tips help give you an idea of what makes a suc­cessful website design. As you can see, there’s a lot that goes into it.

There’s a lot of tech­nical expertise involved, but I’m here to help. Whether you want to build from scratch or to enhance your existing web presence, get in touch today for a free website quote.