Is your website performing as well as it should? Probably not — unless you have a professional web designer doing regular website maintenance and fixes.
Websites aren’t “fire-and-forget” projects. Those treated as such invariably fail. They are marketing vehicles in an ongoing race against your competitors. So, they won’t get you far without the right fuel (great content), good driving (digital marketing) and regular maintenance.
Unfortunately, some designers don’t offer ongoing website maintenance; others only support sites they’ve built themselves. Sadly too, amateur, cheap or inexperienced designers often disappear, leaving clients high and dry.
If something like that has happened to you, you’re in the right place. I do offer fixes for third-party sites. In fact, I’ve saved several third-party projects over the years.
How can I help you?
- Mobile-friendliness — mobile web use is the norm, so you’re losing sales if your site fails Google’s mobile-friendliness test
- Security — “SSL” security is good for SEO, and vital if you’re selling online or processing visitor data. Editable sites also need regular security updates, being easier to hack than non-editable ones
- Speed — visitors won’t wait for slow sites. It’s rarely possible to get perfect scores on speed tests like GTmetrix, but it’s worth getting the best you can
- Conversion Rates — all the elements above affect how likely visitors are to become customers, but so do layout, usability and content. “Conversion Rate Optimisation” (CRO) is the science of improving your bottom line
…or you may just want to fix or add features to your site, or feel it’s time for a redesign; sites can look dated in just a few years.
Website Maintenance Options
Security Update Maintenance
Security updates are so important for editable sites that my “Pro Hosting Plus” and “Business Hosting Plus” packages both include them as standard. If you want to use a different host, I can offer similar updates for WordPress-based sites (given full access) for just £40 per month.
Other Site Troubleshooting & Maintenance
Editable sites make basic updates deceptively simple — beyond those, coding is usually needed. Most tasks involve diagnosis, design (whether for content or code solutions), implementation, testing and feedback from you. These can rarely be predicted precisely, so pre-paid maintenance credits simplify billing. Each credit normally covers an hour of work and you can buy them as needed (“Ad Hoc”), or regularly on a “Care Plan”, as follows:
Credits are non-refundable, but stay on your account until used. Care Plans have a minimum six-month contract, then renew monthly. I don’t currently charge VAT. A Budget Care Plan (half a credit per month) is also available for just £35 per month (£33/mo. for clients on my “Hosting Plus” plans).
Site Maintenance FAQS
How can I buy site maintenance credits or a Care Plan?
Why do I need a Website Care Plan?
Search engines promote sites that get regular content updates. You may know the older info on your site is still current, but Google doesn’t. So if your site hasn’t changed for several months, it will start to lose out to your competitors. Those missed sales are the cost of inaction.
That’s why editable websites are far more cost-effective in the long run than cheaper, basic sites. Websites with blogs are especially easy to update, as the blog format lends itself to short posts about current news. They also accumulate more and more content over time, making your site a bigger target for visitors to find.
Still, finding the time to publish an update every month or two can be tricky. The web changes rapidly, too — both in terms of design trends and technology best-practices like usability and security. So, even if you can add content yourself, you’ll occasionally need more in-depth help.
…and if you can’t find the time to update your site yourself? That’s where my content marketing services can help. If you have a blog, I can provide articles for you from £75 each. If you’re on a Care Plan, that can translate to 1 Credit per 500 words. So, even a Budget Care Plan can deliver content every two months, if that’s how you’d like to use it.
On the other hand, if you’re serious about promoting your site to drive more sales, my “SEO Plus” plans are even more cost-effective. These now include content marketing, starting at just £5 per day.
How can I help to keep costs down?
Beyond buying credits in bulk, here are a few more ways to keep your website maintenance cost-efficient:
- Provide as much info as possible up-front. This includes content, details of the problem, and (if it’s the first time I’m working on your site) the following login details:
- An admin login for your CMS, if applicable
- An (S)FTP account login (including the server name and any other relevant details)
- Book early. My time is in demand. If you have a deadline, don’t leave it until the last minute — or even the last day, week or month! If I have to work overtime to meet your deadline, every two hours (or) part of that overtime will cost an extra credit.
- Batch small edits — as long as that doesn’t cause a big delay. It’s more efficient to address several small jobs in one go than separately.
- Details really matter — including precise URLs and error messages for troubleshooting. Please try to list the steps needed to reproduce the problem — it’s hard to fix stuff unless I can see it happening.
- Be ready to provide prompt feedback, especially for work on deadlines (or let me know when you will be available for this). Developing solutions involves testing them, getting your feedback, and reworking them as necessary. Unexpected delays in responses make scheduling harder and repeating requests for info takes time.
- Trust my experience. Naturally, I’ll outline what you really need to know from a business perspective and answer a few questions, but detailed discussions do take billable time.
- Use a password manager and secure passwords. Really. They save time and reduce hacking. I recommend KeePass because it’s free and multi-platform, but some paid ones may be a little more user-friendly.
What if my credits run out before my work is complete?
I’ll let you know in advance if this seems likely, so that you can purchase more. If you are on a Care Plan, these “top up” hours will be at the effective hourly rate shown for your current plan.
What platforms do you work with?
I’ve worked with many different technologies, but these days, mostly:
- HTML, CSS — the most basic “markup languages” of the web, used to construct and style page layouts
- WordPress, WooCommerce, OpenCart, PrestaShop — among the most popular “open source” CMS and e-commerce systems. WordPress alone runs over 25% of all websites. I do occasionally work with other “LAMP stack” systems though (including bespoke-coded web applications), so feel free to ask
Is there anything you don’t support?
It’s worth noting that I’m unlikely to be able to help with:
- Sites built on cheap DIY platforms like Wix, which have built in limitations
- Sites whose pages end in “.asp”, “.aspx” or “.jsp”. These use ASP/.NET (Microsoft) and Java technologies that are often proprietary and/or encrypted