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Website Maintenance

Vital Support To Help You Get Results

Business web­sites are not fire-and-forget pro­jects. They need regular website main­tenance and support from a pro­fes­sional web designer. Because the web changes fast.

Search engines change algorithms. Web tech­no­logies evolve. Hackers devise new ways to attack you, and your site’s users — often invisibly. Many sites unknow­ingly spread malware. Market trends, prices and products also change, and com­pet­itors find new ways to compete. Without regular website main­tenance, these external changes can break any site.

Updating non-editable (“static”) web­sites requires coding skills and editable web­sites need regular main­tenance to keep them stable and secure. Site per­formance also dir­ectly affects SEO.

Your website is a mar­keting vehicle. You need to keep it oper­ating at peak per­formance. So regular website main­tenance is crucial.

Website Maintenance Options

Basic Website Maintenance & Support Plan

Get decades of tech, design & business exper­ience on tap! My “Basic Maintenance” Support Plan covers up to an hour of fixes, content edits or phone/email con­sultation each month for just £50 per month, or less for sites on my web hosting plans. Further support can then be provided at a 20% dis­count on my normal rates.

The Basic Maintenance Plan has a three month minimum con­tract, then renews monthly. Unused time expires after 30 days.

Using my managed website hosting ser­vices? Contact me for your dis­countcode.

Quarterly Digital Marketing Strategy Review

Whilst the Basic Maintenance Plan covers quick ques­tions and minor site edits, reviewing digital mar­keting strategies is more involved. It’s also easy to forget when you’re busy.

So a little friendly account­ab­ility and expert research can help you to keep up with the fast-evolving world of digital mar­keting. That’s why I offer a quarterly digital mar­keting strategy review for just £75 per month.

What does that involve? Well typ­ically, a quarterly video meeting for up to an hour, plus some back­ground work from me. We can review your website stats through several reporting tools, review strategies and discuss any problems or digital mar­keting devel­op­ments. We can also model your mar­keting funnels using advanced tools, to see the potential effects of making changes.

These reviews are on three month terms, with £150 setup fee so that we can start with an initial review. Whilst there’s a limit to how much can be covered in that time, this should be suitable for most micro­busi­nesses (under 10 employees).

Again, if you’re using my managed hosting ser­vices, please contact me for your dis­count code.

WordPress Maintenance Plan

Got a self-hosted WordPress website? Then you should know it needs regular updates to stay secure. You may also know some of those updates can be auto­mated, but that unat­tended updates can go very wrong.

Sometimes they just lock your site in “main­tenance mode”. Sometimes they con­flict with other parts of your site. Or they may auto-update before other plugins or themes that depend on them have had a chance to adapt. When that happens, fixing things can get tricky.

That may be fine for per­sonal web­sites. It isn’t fine for business web­sites. Managing WordPress updates is vital. So my Pro Hosting Plus and Simple Website plans already cover those. This WordPress Maintenance Plan is for sites using other hosting.

Unlike most “Managed WordPress Hosting” ser­vices, this covers plugin and theme updates as well as the core WP software updates (worth £150/month on average) for just £35 per month (three month minimum con­tract, then renews monthly).

Please note that I’d need server access to do this properly, not just a WordPress login. If you aren’t sure you can provide that, please contact me before signing up to this plan.

One-off Website Updates, Fixes & Advice

Most website issues and updates require dis­cussion, ana­lysis, design, imple­ment­ation and testing. These tasks can’t be pre­dicted pre­cisely. So prepaid Credits sim­plify billing for occa­sional help like site fixes, content edits and other support.

Each Credit covers an hour of work or con­sultation. Credits are non-refundable and must be used within 12 months of pur­chase.

Website Maintenance FAQS

Can a Website Care Plan Boost My Sales?

Yes — because Credits can be used to pay for most of my ser­vices*, from web design and con­sultation to content mar­keting and my “SEO Plus” plans — which include a wide range of digital mar­keting options. The SEO Plus plans are really just Care Plans that default to building links instead of accu­mu­lating unused Credits. * Just not LocalCrowd or my social media mar­keting ser­vices, sorry.

How can I help to keep costs down?

There are a few ways to keep your website main­tenance cost-effi­cient:
  • Provide as much info as pos­sible up-front. This includes content, details of the problem, and (if it’s the first time I’m working on your site) the fol­lowing login details:
    • An admin login for your CMS, if applicable
    • An (S)FTP account login (including the server name and any other rel­evant details)
  • Book early. My time is in demand. If you have a deadline, don’t leave it until the last minute — or even the last day, week or month! If I have to work overtime to meet your deadline, every two hours (or) part of that overtime will cost an extra credit.
  • Batch small edits — as long as that doesn’t cause a big delay. It’s more effi­cient to address several small jobs in one go than sep­ar­ately.
  • Details really matter — including precise URLs and error mes­sages for troubleshooting. Please try to list the steps needed to reproduce the problem — it’s hard to fix stuff unless I can see it hap­pening.
  • Be ready to provide prompt feedback, espe­cially for work on dead­lines (or let me know when you will be available for this). Developing solu­tions involves testing them, getting your feedback, and reworking them as necessary. Unexpected delays in responses make scheduling harder and repeating requests for info takes time.
  • Trust my exper­ience. Naturally, I’ll outline what you really need to know from a business per­spective and answer a few ques­tions, but detailed dis­cus­sions do take bil­lable time.
  • Use a password manager and secure pass­words. Really. They save time and reduce hacking. I recommend KeePass because it’s free and multi-platform, but some paid ones may be a little more user-friendly.

What if my credits run out before my work is complete?

I’ll let you know in advance if this seems likely, so that you can pur­chase more. If you are on a Support Plan, these “top up” hours will be at the effective rate shown for your current plan. Otherwise, the Block rates will apply.

Can you do X? How long will it take?

Most things can be done with enough skill, time and resources. With 20 years of building web­sites and 40 years of pro­gramming behind me, I can provide the skill, if you can provide the resources.

Unless X is a common task though, even I can’t provide very precise (e.g. hourly) time estimates. Very few tasks are common, and there are too many vari­ables and pos­sible knock-on effects in a massively-net­worked system like a website.

Usually though, such detailed time estimates shouldn’t be a concern. The real question is “How much is it worth to get this done?” Will it make — or save — you £500? Or £5000? Either way, tell me. If I can do it for less (ideally a lot less), it’s worth doing.

What platforms do you work with?

I’ve worked with many dif­ferent tech­no­logies, but these days, mostly:

  • HTML, CSS — the most basic “markup lan­guages” of the web, used to con­struct and style page layouts
  • JavaScript, jQuery — these make pages do more than just dis­playing text, links, images and forms
  • WordPress, WooCommerce, OpenCart, PrestaShop — among the most popular “open source” CMS and eco­m­merce systems. WordPress alone runs over 25% of all web­sites. I do occa­sionally work with other “LAMP stack” systems though (including bespoke-coded web applic­a­tions), so feel free to ask

It’s worth noting that I’m unlikely to be able to help with:

  • Sites built on cheap DIY plat­forms like Wix, as those have built in lim­it­a­tions
  • Sites whose pages end in “.asp”, “.aspx” or “.jsp”. These use ASP/.NET (Microsoft) and Java tech­no­logies that are often pro­pri­etary and/or encrypted
Need help choosing a website main­tenance plan?

Get in touch today!