Affordable Content Marketing

Content Marketing for Small Businesses

Content marketing builds trust and attracts visitors by offering valuable content that entertains, inspires or educates them. People buy from those they know, like and trust. So content marketing increases sales.

Online, SEO makes content marketing even more powerful. Compared to less active sites, those that post new content regularly tend to get:

• Twice as many backlinks
• Twice as many sales leads
• More social followers
• Better search rankings

People rarely link to product and service pages, or to old content. So, it’s vital to add interesting and link-worthy articles regularly — whether on a blog, a news page, or as standalone pages.

Search engines prefer web pages with at least 300 words of text content and an image. Longer articles (1000+ words) and larger sites tend to do better in search.

Put simply: regularly publishing interesting, valuable, well-written content boosts sales.

Small Business Content Marketing

Big businesses obviously create a lot of content. Media moguls have built huge fortunes from content marketing. They understand that you can’t even hope to make sales unti you’ve earned the attention and trust of your target audience.

That’s even more critical for small businesses. It won’t matter how good your products or services are if your target audience has never heard of you. Waiting for folks to search for them won’t help much, either — by the time they know what they need, you’ll be competing with brands they have heard of. Brands that are already publishing content that demonstrates their expertise online.

Despite that, many sole traders and other small business owners still overlook content marketing. Why?

Done-For-You Copywriting & Blogging

Well, we’re not all wordsmiths, and it’s hard to find time, isn’t it? Even if you have plenty of ideas, researching, drafting, polishing and illustrating an article can easily take a day or more. Your “free” time isn’t really free, especially when you’re trying to run a business. So what would a day of your time be worth?

Quite a bit, probably. After all, time is the only resource you can never buy back. That’s why the average UK copywriter charges over £400 a day. Still, wouldn’t it be nice to get it for less?

That’s where done-for-you content marketing services can help. By streamlining processes, I can offer cost-effective blog articles from just:

• £75 for 500 words (approx.)
• £100 for 750 words (approx.)
• £125 for 1000 words (approx.)
• £175 for 1500 words (approx.)
• £225 for 2000 words (approx.)
• £275 for 2500 words (approx.)

(+£50 for 4+ rated professional writers, +£25 per full 500 words for SEO optimisation)

This content can either be provided for download, or posted straight to your blog. Naturally, we’d need to chat about your target audience, goals and ideas first, so if you’d like a hand with building up your site content, please get in touch.

Advanced Content Marketing

Blogging isn’t the only form of content marketing, though. Far from it — it’s just the easiest way to get started. If you want to stand out a bit more, you may want to consider:

• Affordable Video Marketing Services
• Infographics (research, design & promotion)

I can help with these and more. So if you already know how powerful content marketing can be, and want to make it work even harder for you, check out those links!