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Why Your Business Needs a Mobile Friendly Website

Mobile Friendly Website DesignAlmost 60% of internet searches are now performed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty compelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable – with a lot of scrolling and zooming. Obviously, that’s not going to help you win many customers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital marketing.… Read the rest

Affordable Websites: How To Set A Website Budget

Affordable Website BudgetSmall businesses and startups often seek affordable websites — but what makes a website “affordable”? How do you set a website budget?

In fact, it mainly depends on whether it’s a personal site, or a business site.

Why? Because contrary to popular impressions, personal websites often cost money. Successful business websites do not.

Yes, you read that right. In the same way, a “cheap” business site can easily end up costing you more than financing a more professional one.

That isn’t very intuitive, so allow me to explain…

Tip: Click the dots on the right to skip between sections.

How To Budget For A Personal Website

Personal websites aren’t built to make money, either online or offline. Traffic isn’t their priority, and even if monetised with ads or affiliate income, that isn’t their key goal.

Read the rest

5 Signs You Need A Local SEO Expert

Do you need a local SEO expert?Most business owners know that SEO is important. An estimated 80-90% of consumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local customers though, what you really need is a local SEO expert.

That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include location information. Like “yoga Newport” for instance (a key term for this client), or the even more competitive, “web design Newport”.

Why Local SEO?

For many businesses, local SEO can be more effective than general, or “national” SEO.… Read the rest

Social Marketing For Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK1.96 billion. That’s how many people are on social media. It’s expected to grow to 2.5 billion this year. Social media has made the world smaller and more accessible. As such, social marketing can promote your business to a massive audience, making it a key advertising channel.

Still, many small businesses in and around Cardiff and Bristol target local markets, either across the UK or specifically in South Wales and the Southwest. Having an international reach isn’t always a priority.

So, how do you reach a local or niche audience with social marketing? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a marketing campaign social media?… Read the rest

GDPR – Where To Start?

GDPRThe new General Data Protection Regulation (GDPR) comes into force on May 25th 2018. It will affect every business and change many established business practices and business models. It will also require a fair bit of work to ensure compliance, so if you aren’t already working on that, you need to learn about this and start now.

I was going to do a lot of research and attempt to write something about how all businesses need to be ready for it. However, I’m not a lawyer, and giving bad advice could be risky. Also, there is no way that I could come up with something as clear or comprehensive as Heather Burns’ white paper on GDPR for Business Owners & Senior Executives.Read the rest

5 Common SEO Mistakes Small Firms Make

Fixing Common SEO mistakesSearch Engine Optimisation (SEO) is vital for the success of small firms on the web. That has been an established fact of business life for years. There’s no point having a wonderful website if no-one can actually find it. SEO draws visitors to your site, generates leads, and can ultimately be the difference between your company’s success and failure. Yet, despite the importance of getting this right, many small businesses still make these 5 common SEO mistakes.

Are any of them holding your business website back?

#1 — Not Taking SEO Seriously

Okay, so SEO can be obscure. If you try the DIY approach, it can be complex, time-consuming and technical, too. If you own a business, you’re probably bombarded by “Guaranteed Google Top Spot” spam from self-proclaimed SEO “gurus” every day.… Read the rest

Meltdown & Spectre Simplified

Meltdown & Spectre cybersecurity vulnerabilities

Meltdown & Spectre

So, 2018 has started with disclosure of two huge cybersecurity vulnerabilities, called “Meltdown” and “Spectre”. These are not like most of the “exploits” that hackers use. They affect almost all modern computers.

Sites like MeltdownAttack.com and Defiant.com (previously “WordFence”) have covered the tech details well. So, here’s a simplified summary of what non-techies need to know.

Why You Should Care About Meltdown & Spectre

Most vulnerabilities affect software. Meltdown and Spectre affect CPUs — the core computer chips — mostly those built by Intel since 1995. So they don’t just affect PCs, or Windows, or Macs, or Linux. They affect computers, regardless of what software or operating systems you use. In short — yes, this affects your computer(s) and phone(s).Read the rest

Happy Christmas! (A Video Greeting)

Just a quick video to wish you all a very Happy Christmas and a prosperous New Year!

I have to admit that website building projects usually go a little quiet over Christmas — but not this year! That could have something to do with all the new services I’ve launched over the past 12 months, of course — including making the sort of short video marketing content you see above. Between launching that, SEO, social media marketing, content marketing, site maintenance, mobile apps and providing my usual e-commerce and pro website building services, 2017 has been a pretty busy year. Not to mention rebuilding this site from scratch, too.

So, have a great Festive Season and watch this space for even more improvements over 2018 — onwards and upwards!… Read the rest

Business in Wales? Why You Need Pro Web Design

For any business in Wales, a successful, strong web presence reliesWeb Design for Business in Wales on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.”

The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning-curve.

This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong. Your main competitors are almost certainly the ones who paid for professional help.

So, you need to approach web design and marketing the right way.… Read the rest

The Business Benefits of Social Media Management Services

social media marketing servicesDid you know that social media offers tons of unique business opportunities?

95 percent of young adults reported following a brand on social media. That’s a lot of potential customers.

But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.

Here are some of the unique benefits of using social media management services.

Social Media Management Services Can Help Your Brand Craft A Story

People have become increasingly resistant to advertisements. Now, advertisers are trying to switch up their strategies for a brand-centric approach.

Make no mistake, your audience cares about your product. They just don’t want to be talked at.

So talk to them instead, by letting a management service craft your brand’s story.… Read the rest