Search Engine Optimisation (SEO) is vital for the success of small firms on the web. That has been an established fact of business life for years. There’s no point having a wonderful website if no-one can actually find it. SEO draws visitors to your site, generates leads, and can ultimately be the difference between your company’s success and failure. Yet, despite the importance of getting this right, many small businesses still make these 5 common SEO mistakes.
Are any of them holding your business website back?
#1 — Not Taking SEO Seriously
Okay, so SEO can be obscure. If you try the DIY approach, it can be complex, time-consuming and technical, too. If you own a business, you’re probably bombarded by “Guaranteed Google Top Spot” spam from self-proclaimed SEO “gurus” every day.… Read the rest
Meltdown & Spectre
So, 2018 has started with disclosure of two huge cybersecurity vulnerabilities, called “Meltdown” and “Spectre”. These are not like most of the “exploits” that hackers use. They affect almost all modern computers.
Sites like MeltdownAttack.com and Defiant.com (previously “WordFence”) have covered the tech details well. So, here’s a simplified summary of what non-techies need to know.
Why You Should Care About Meltdown & Spectre
Most vulnerabilities affect software. Meltdown and Spectre affect CPUs — the core computer chips — mostly those built by Intel since 1995. So they don’t just affect PCs, or Windows, or Macs, or Linux. They affect computers, regardless of what software or operating systems you use. In short — yes, this affects your computer(s) and phone(s).… Read the rest
Just a quick video to wish you all a very Happy Christmas and a prosperous New Year!
I have to admit that website building projects usually go a little quiet over Christmas — but not this year! That could have something to do with all the new services I’ve launched over the past 12 months, of course — including making the sort of short video marketing content you see above. Between launching that, SEO, social media marketing, content marketing, site maintenance, mobile apps and providing my usual e-commerce and pro website building services, 2017 has been a pretty busy year. Not to mention rebuilding this site from scratch, too.
So, have a great Festive Season and watch this space for even more improvements over 2018 — onwards and upwards!… Read the rest
For any business in Wales, a successful, strong web presence relies on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.”
The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning-curve.
This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong. Your main competitors are almost certainly the ones who paid for professional help.
So, you need to approach web design and marketing the right way.… Read the rest
Did you know that social media offers tons of unique business opportunities?
95 percent of young adults reported following a brand on social media. That’s a lot of potential customers.
But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.
Here are some of the unique benefits of using social media management services.
Social Media Management Services Can Help Your Brand Craft A Story
People have become increasingly resistant to advertisements. Now, advertisers are trying to switch up their strategies for a brand-centric approach.
Make no mistake, your audience cares about your product. They just don’t want to be talked at.
So talk to them instead, by letting a management service craft your brand’s story.… Read the rest
Well, that was a nice surprise. Seems I’ve just been listed as a best rated website designer in Newport and am now entitled to display the badge you see to the right.
It’s easy to be cynical about web awards. Most have strings attached or a price tag in the small print. So it’s refreshing to see that this one seems to be free, genuine compliment, based on testimonials from my lovely clients. It didn’t even ask me to link back to the award site in return — so of course, I’m happy to volunteer that.
Besides, I certainly aim to provide the best web services I can. Many do, of course — but I do pick up a worrying amount of trade from those who haven’t bothered.… Read the rest
These days, consumers expect reliable businesses to be available anytime, anywhere – and on convenient platforms. So, what’s the best way to achieve this for your client base? Get a mobile app!
With the simple touch of a screen, anyone will be able to view information about your business such as services offered, store hours, prices of goods, and physical locations. You can also constantly update your content to keep customers informed and interested.
Need more convincing? Read on to learn three reasons why you need to get a mobile app.
1. An App Will Grow Your Consumer Base
The numbers are in. In 2016, there were almost forty-four million smartphone users in the United Kingdom alone. By 2022, it’s projected that there could be close to fifty-four million!… Read the rest
Marketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.
Get started with video marketing now, so that you don’t get left behind as we head into 2018!
1. Online Video Spend Will Keep Increasing
Average spending on original digital video has skyrocketed in the past few years.
How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.
Those findings signal two important video marketing trends:
… Read the rest
- The digital video space is becoming increasingly competitive, driving the push for professionally produced video assets in order to stand out.
“Trust me.” That’s the most vital message any website can convey. Without trust, visitors just leave.
However, most folks expect to be trusted, even when they’re wary about trusting others. Whilst that’s fine for dealing with folks in person, websites need to plan to build trust. We do that by providing quality content, good service – and “trust marks” like testimonials, “About” pages, Privacy Policies and other reassurances.
Of course, search engines want to promote quality, trustworthy sites, so many of these reassurances can be good for SEO, too. So online, trust doesn’t just enable sales – it actively increases sales.
…and Google just changed the game.
Google’s Great SSL Plan
So, as you may know, Google uses hundreds of signals to assess the quality and trustworthiness of websites.… Read the rest
“Malware” covers a huge range of threats including viruses, spyware, ransomware and more. So, anti-malware solutions must defend on several fronts. Many include anti-spam and firewall solutions too, as these block common malware sources.
Some operating systems are more secure than others, but nothing can be 100% secure. Malware is built to work around any predictable default protections. So, whilst it’s worth keeping built-in anti-malware up to date, you’ll need more.
Essential Anti-Malware Components
So, what features should you look for in your anti-malware solution? Well, there are five that no system should be without.
The most obvious requirement is an effective, up-to-date anti-virus system. These mainly handle:
… Read the rest
- Viruses – which need human interaction to spread
- Worms – which self-replicate.