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The Business Benefits of Social Media Management Services

social media marketing servicesDid you know that social media offers tons of unique business opportunities?

95 percent of young adults reported following a brand on social media. That’s a lot of potential customers.

But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.

Here are some of the unique benefits of using social media management services.

Social Media Management Services Can Help Your Brand Craft A Story

People have become increasingly resistant to advertisements. Now, advertisers are trying to switch up their strategies for a brand-centric approach.

Make no mistake, your audience cares about your product. They just don’t want to be talked at.

So talk to them instead, by letting a management service craft your brand’s story.… Read the rest

Best Rated Website Designer? Thanks!

Best rated website designer in NewportWell, that was a nice surprise. Seems I’ve just been listed as a best rated website designer in Newport and am now entitled to display the badge you see to the right.

It’s easy to be cynical about web awards. Most have strings attached or a price tag in the small print. So it’s refreshing to see that this one seems to be free, genuine compliment, based on testimonials from my lovely clients. It didn’t even ask me to link back to the award site in return — so of course, I’m happy to volunteer that.

Besides, I certainly aim to provide the best web services I can. Many do, of course — but I do pick up a worrying amount of trade from those who haven’t bothered.… Read the rest

Top 3 Reasons To Get A Mobile App

get a mobile appThese days, consumers expect reliable businesses to be available anytime, anywhere – and on convenient platforms. So, what’s the best way to achieve this for your client base? Get a mobile app!

With the simple touch of a screen, anyone will be able to view information about your business such as services offered, store hours, prices of goods, and physical locations. You can also constantly update your content to keep customers informed and interested.

Need more convincing? Read on to learn three reasons why you need to get a mobile app.

1. An App Will Grow Your Consumer Base

The numbers are in. In 2016, there were almost forty-four million smartphone users in the United Kingdom alone. By 2022, it’s projected that there could be close to fifty-four million!… Read the rest

5 Video Marketing Trends That Will Dominate 2017

Video Marketing trendsMarketers have been predicting it for years and now it’s been proven true: 2017 is the Year of Video. Stay at the cutting edge of these critical video marketing trends and predictions for the end of the year and beyond.

Get started with video marketing now, so that you don’t get left behind as we head into 2018!

1. Online Video Spend Will Keep Increasing

Average spending on original digital video has skyrocketed in the past few years.

How much? Total video ad spend during the first half of 2016 grew 67 percent to ?474 million, according to the Interactive Advertising Bureau UK.

Those findings signal two important video marketing trends:

  • The digital video space is becoming increasingly competitive, driving the push for professionally produced video assets in order to stand out.
Read the rest

It’s All About Trust – Increasing Sales With SSL Security

SSL security trust mark“Trust me.” That’s the most vital message any website can convey. Without trust, visitors just leave.

However, most folks expect to be trusted, even when they’re wary about trusting others. Whilst that’s fine for dealing with folks in person, websites need to plan to build trust. We do that by providing quality content, good service – and “trust marks” like testimonials, “About” pages, Privacy Policies and other reassurances.

Of course, search engines want to promote quality, trustworthy sites, so many of these reassurances can be good for SEO, too. So online, trust doesn’t just enable sales – it actively increases sales.

…and Google just changed the game.

Google’s Great SSL Plan

So, as you may know, Google uses hundreds of signals to assess the quality and trustworthiness of websites.… Read the rest

Anti-Malware Solutions – 5 Vital Elements

Anti-malware solutions“Malware” covers a huge range of threats including viruses, spyware, ransomware and more. So, anti-malware solutions must defend on several fronts. Many include anti-spam and firewall solutions too, as these block common malware sources.

Some operating systems are more secure than others, but nothing can be 100% secure. Malware is built to work around any predictable default protections. So, whilst it’s worth keeping built-in anti-malware up to date, you’ll need more.

Essential Anti-Malware Components

So, what features should you look for in your anti-malware solution? Well, there are five that no system should be without.

1. Anti-Virus

The most obvious requirement is an effective, up-to-date anti-virus system. These mainly handle:

  • Viruses – which need human interaction to spread
  • Worms – which self-replicate.
Read the rest

Password Security Made Simple

Password securityPassword security is the first — and often weakest — line of defence against cyber-attacks. Unfortunately, passwords are the cybersecurity measure we all love to hate.

Techies take a lot of flak for implementing password security, but we didn’t invent it. Call them passwords, PINs, keys or whatever you like — they all work the same way: a pattern grants access to a restricted resource. As such, password security measures have existed throughout history and will be around in some form for a while yet.

That said, passwords have never been as common as they are today — and cracking them was far harder without computers. These days, weak passwords only create a false sense of security. So, we all need to know how to use passwords effectively.… Read the rest

Cybersecurity Basics

Basic CybersecurityNo-one can afford to ignore basic cybersecurity. With ransomware on the rise, it is more important than ever.

This will be the first in a series of articles about ways to keep the people and data you care about safe online. Among the things I plan to cover are:

  1. Why Bother With Cybersecurity? (this article)
  2. Password Security Made Simple
  3. Anti-Malware Solutions – 5 Vital Elements
  4. Trust – Increasing Sales With SSL Security
  5. Backups
  6. Privacy
  7. Software Updates
  8. The “Internet of Things” (IoT)

…and more. I may write a bit about Website Security too, though BestVPN’s Blogger’s Guide To WordPress Security has already covered that well.

So, with that said, let’s deal with the first question that far too many people ask…

Why Bother With Cybersecurity?

Read the rest

NotPetya ransomware cyber-vaccine

Cybersecurity matters. As I type, the world is in the grip of another major ransomware attack. This one has been dubbed NotPetya — because it’s not the one called Petya, but it is similar. As usual, it targets Windows machines. A potential vaccine has been found in the past hour (3:19 pm PST, about 11:19 pm BST). So, this is just a very quick post to help publicise that ASAP.

The vaccine, courtesy of the excellent security site BleepingComputer, is to create a read-only file in your C:\Windows directory. That’s easier said than done, as Windows (quite rightly) protects that folder. So, the following batch file should do it for you:

https://download.bleepingcomputer.com/bats/nopetyavac.bat

…and if not, this post in BleepingComputer explains how to do it manually.… Read the rest

Do You Really Own Your Domain Name?

domain name registrationSo, you bought a domain name – congratulations! After all, you do own it now, right?

Actually, no. At least, not in the sense you may think. Possibly not at all.

You see, a registrar licenses the domain to you, the “registrant”, for a limited time. So, domain registration isn’t absolute ownership. It’s close enough for most purposes, though.

So, a “whois” search on a site like Who.is should list your current email address as the registrant for your domain. If it does, you have nothing to worry about.

…but what if it doesn’t?

Keep Calm and Double-Check

Different “whois” searches cover different types of domain, so don’t worry if your domain doesn’t appear on the site above. Even if a domain is listed, it may use privacy services to hide the registrant contact details.… Read the rest