by Pete Wright | Jun 24, 2024 | Small Business Advice, Digital Marketing, Video Marketing
Video Transcript: How To Boost Your Business With Easy Reviews
Have you ever wondered how you can turbocharge sales and search positioning for your small business? The answer is simple — by getting more online reviews!
Reviews have become more crucial than ever. They influence over 90% of online sales by increasing credibility with customers and search engines alike. Yet, reaping the benefits of these golden nuggets of social proof can be a tricky and time consuming task.
Enter the Easy Reviews system by Netcentrics.co.uk.
This comprehensive solution is designed to simplify and automate the process of collecting and showcasing customer reviews and video testimonials. The Easy Reviews system can integrate with any popular review platform, including Google, Facebook, and Yelp, to reach a wide variety of audiences.
by Pete Wright | Jun 7, 2024 | Small Business Advice, Digital Marketing, Video Marketing
Video Transcript: Why Small Businesses Need Video Marketing
Have you ever wondered why some small businesses seem to skyrocket while others struggle to get off the ground? Could it be that the secret lies not in the product or service they provide, but in the way they choose to market it?
In the world of business, traditional marketing methods have long been the go to strategy. From print ads in newspapers and magazines to billboards and direct mail, these methods have reliably attracted customers for decades. However, as we move deeper into the digital age, these methods are becoming less effective in capturing the attention of potential customers.
Now imagine a marketing method that not only captures attention, but also engages, educates, and entertains all at the same time.
by Pete Wright | May 8, 2024 | Small Business Advice, Web Design
Effective small business web design means business
Effective small business web design is now critical to almost every small business. In fact, until you have your own business website, most potential customers won’t see you as a credible business at all.
Why is that? What makes a business website so special?
Small Business Web Design Matters
Your website is a key marketing vehicle for your business. It isn’t just a shop window. It’s an international travelling sales team, with the ability to sell 24/7/365 to customers in their own homes in the moments when they are most interested in buying.
Think about what it would cost to achieve that coverage with a team of salespeople. That’s the value a website provides.… Read the rest
by Pete Wright | May 1, 2024 | Small Business Advice, Digital Marketing, Small Business SEO
Google Business Profile was Google My Business
Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:
- List your business location or service area on Google Maps and local search results
- Display key information in local searches like opening/closing times and contact details
- Boost your local search rankings to reach potential customers searching for related services or products in your area
Getting Started With Google Business Profiles
Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest
by Pete Wright | Apr 23, 2024 | Web Design
Small businesses and startups often seek affordable websites — but what makes a website “affordable”? How do you set a website budget?
That mainly depends on whether it’s a personal site or a business site.
Why? Because while personal websites often cost money, successful business websites do not. In fact, contrary to the hype of DIY platforms and cut-price cowboys, a cheap business website can easily cost you more than a professional one.
Personal Websites Are Not Business Websites
Personal websites aren’t built to make money. So traffic isn’t their priority, and even if monetised with ads or affiliate income, that isn’t their key goal. They aren’t expected to pay for themselves.
So, personal websites are a true cost, not an investment.
by Pete Wright | Apr 12, 2024 | Small Business Advice, Digital Marketing, Web Design
Hiring a professional web designer pays for itself
Hiring an experienced, professional web designer offers huge advantages over relying on DIY website builders or cheap web design services. Yet many small businesses still cripple themselves by falling for the false economy of cost-cutting on this business-critical investment.
So, put simply, here’s how the key benefits of professional web design compare to those other options:
- Saving Time vs Wasting Time: Time is not free. It’s the only thing you can never buy back. Professional design is not fast, but learning to do it well enough to compete takes far longer — and you are competing with firms who hire professionals. DIY site builders may look like a shortcut, but buying a spanner won’t make you an engineer.
… Read the rest by Pete Wright | Feb 6, 2024 | News
Well, that was a nice surprise. Seems I’ve been listed as a best rated website designer in Newport again.
Award-Winning Web Services
It’s easy to be cynical about web awards. They certainly help with marketing, so many designers chase them. Yet most have strings attached, or a price tag in the small print.
So it’s refreshing to see that this one seems to be a free, genuine compliment, based on testimonials from my lovely clients and a 50-point inspection. It didn’t even ask me to link back to the award site in return — so of course, I’m happy to volunteer that.
Besides, I certainly aim to provide the best web services possible. Most designers do, of course — but I still pick up a worrying amount of trade from those who haven’t bothered.
by Pete Wright | Jan 12, 2024 | Video Marketing
Unlocking the power of video testimonials can be this easy with my Easy Reviews system
Get Easy Reviews
Running a small business isn’t always a walk in the park. You juggle multiple roles, compete with larger players, and aim to build a loyal customer base. One strategy that can make a significant difference is leveraging video testimonials. So let’s dive into why video testimonials are powerful tools for your business and how you can effectively incorporate them.
Why Video Testimonials Matter
You might be wondering: why video? Why not stick to traditional text reviews? The answer lies in the engaging and authentic nature of video content.
Enhanced Trust and Credibility
When potential customers watch someone they can relate to share a positive experience with your product or service, it builds instant trust.… Read the rest
by Pete Wright | Oct 28, 2023 | Small Business Advice
Zombie businesses are out there, and whilst they aren’t exactly coming to eat your brains, it takes brains to avoid sharing their fate. Your small business may even already be a zombie business — or slowly becoming one, without you even knowing it!
If that doesn’t sound healthy, that’s because it isn’t.
What Is A Zombie Business?
A zombie company is a business entity that barely manages to stay operational. It may earn just enough to keep running or may rely heavily on lenders to stay afloat, but isn’t earning enough to pay for its own growth, or to reduce its debts. That often puts it just one unlucky event away from collapse — making it a high-risk proposition for investors.… Read the rest
by Pete Wright | May 29, 2023 | Small Business Advice, Digital Marketing, Web Design
If you have a small business, or are thinking of starting one, you need a website. There’s a lot to consider though — and many small businesses fail because they’ve overlooked one or more of the essentials. So here’s how to start a small business website.
Ready? Let’s begin!
What Every Small Business Needs
First, there are a few things every business needs. Hopefully you’ve considered these already, but let’s cover them briefly, just in case.
A Good Offer And A Realistic Target Market
Effective targeting is vital for sales.
The key words here are “good”, “realistic” and “target”.
Startups often hope to sell something they like to “everyone”. That rarely works — especially if no-one else sells anything similar. If there’s no competition, the market may not exist, or may not be sustainable.… Read the rest
Small businesses and startups often seek 
