Search Engine Optimisation (SEO) is vital for small businesses. Yet many don’t know where to start. So here are a few things you need to know about small business SEO.
Why Small Business SEO Matters
All websites need visitors, but visitors who are searching for your services are among the most likely to convert into customers. Unfortunately, most are too busy to read past the first Search Engine Results Page (or “SERP”). So for any given search phrase, sites on the first page tend to get 75% of the traffic available for that phrase, with almost 20% going to the first result.
We all do that from time to time. As site owners, though, we need to focus on the next step in most searches.… Read the rest
So you’ve launched your new website? Congratulations! Or maybe you’ve had one for a while — and are now wondering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.
Local SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you featured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obviously good for sales. So how can you master local SEO?