Most business owners know that SEO is important. An estimated 80-90% of consumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local customers though, what you really need is a local SEO expert.
That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include location information. Like “yoga Newport” for instance (a key term for this client), or the even more competitive, “web design Newport”.
Why Local SEO?
For many businesses, local SEO can be more effective than general, or “national” SEO.… Read the rest
Search Engine Optimisation (SEO) is vital for the success of small firms on the web. That has been an established fact of business life for years. There’s no point having a wonderful website if no-one can actually find it. SEO draws visitors to your site, generates leads, and can ultimately be the difference between your company’s success and failure. Yet, despite the importance of getting this right, many small businesses still make these 5 common SEO mistakes.
Are any of them holding your business website back?
#1 — Not Taking SEO Seriously
Okay, so SEO can be obscure. If you try the DIY approach, it can be complex, time-consuming and technical, too. If you own a business, you’re probably bombarded by “Guaranteed Google Top Spot” spam from self-proclaimed SEO “gurus” every day.… Read the rest
“Trust me.” That’s the most vital message any website can convey. Without trust, visitors just leave.
However, most folks expect to be trusted, even when they’re wary about trusting others. Whilst that’s fine for dealing with folks in person, websites need to plan to build trust. We do that by providing quality content, good service – and “trust marks” like testimonials, “About” pages, Privacy Policies and other reassurances.
Of course, search engines want to promote quality, trustworthy sites, so many of these reassurances can be good for SEO, too. So online, trust doesn’t just enable sales – it actively increases sales.
…and Google just changed the game.
Google’s Great SSL Plan
So, as you may know, Google uses hundreds of signals to assess the quality and trustworthiness of websites.… Read the rest
So, you bought a domain name – congratulations! After all, you do own it now, right?
Actually, no. At least, not in the sense you may think. Possibly not at all.
You see, a registrar licenses the domain to you, the “registrant”, for a limited time. So, domain registration isn’t absolute ownership. It’s close enough for most purposes, though.
So, a “whois” search on a site like Who.is should list your current email address as the registrant for your domain. If it does, you have nothing to worry about.
…but what if it doesn’t?
Keep Calm and Double-Check
Different “whois” searches cover different types of domain, so don’t worry if your domain doesn’t appear on the site above. Even if a domain is listed, it may use privacy services to hide the registrant contact details.… Read the rest
In SEO, details matter. In fact, success with Search Engine Optimisation is largely built on two simple things — perseverance and attention to detail. The trick, of course, is to know which SEO details to pay attention to. A recent event reminded me of this, and happens to illustrate a couple of basic principles of SEO, so I thought I’d pass it on.
An Unavoidable Upset
First, a bit of background. As I’m a web designer based in Newport, Wales, you might expect me to get traffic from searches for “web design Newport” — and you’d be right. I like to be on Google’s front page for that search, and often am.
Still, you may also imagine that I’d be competing with web designers from every “Newport” in the world for that phrase, many of whom know a bit about SEO, too.… Read the rest