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Small Business SEO

Small Business SEO 101: What You Need To Know

by | Apr 18, 2023 | ,

Small business SEO 101Search Engine Optimisation (SEO) is vital for small busi­nesses. Yet many don’t know where to start. So here are a few things you need to know about small business SEO.

Why Small Business SEO Matters

All web­sites need vis­itors, but vis­itors who are searching for your ser­vices are among the most likely to convert into cus­tomers. Unfortunately, most are too busy to read past the first Search Engine Results Page (or “SERP”). So for any given search phrase, sites on the first page tend to get 75% of the traffic available for that phrase, with almost 20% going to the first result.

We all do that from time to time. As site owners, though, we need to focus on the next step in most searches.… Read the rest 

Google Web Vitals – What’s The Fuss?

by | Jun 24, 2021 | , , ,

Google's Core Web Vitals now mean website speed matters even more

Google’s Core Web Vitals now mean website speed matters even more

In case you haven’t heard, Google’s latest search algorithm update focuses on your website’s tech­nical per­formance. Specifically, on a group of metrics that Google calls “Core Web Vitals”. So what are these Google Web Vitals, and what’s all the fuss about them for?

What Are Google Web Vitals?

Google’s Core Web Vitals are a small set of key metrics focused on page speed and user exper­ience. Check these three impactful metrics first before under­taking deeper optimizations.

  • Largest Contentful Paint (LCP) measures how long it takes for the largest content element (e.g. a hero image or heading text) on your page to become visible. Aim for an LCP of 1.2 seconds or less.
  • Total Blocking Time (TBT) tells you how much time is blocked by scripts during your page loading process.
… Read the rest 

Top 5 SEO Myths Hurting Small Businesses

by | Sep 1, 2020 | , ,

SEO Myths vs Reality

Let’s smash some SEO myths!

Even after over 20 years of search engine optim­isation, several SEO myths seem par­tic­u­larly per­sistent. With so much mis­in­form­ation flying around, it’s no wonder small business owners treat SEO with caution.

It’s one thing to see these myths sur­facing in small business net­working groups. It’s quite another when flaky “SEO spe­cialists” promote them in sales emails.

Yes, I get those emails too. So this article has bee prompted by yet another dodgy “SEO spe­cialist” site review listing fake SEO problems they’d “found”. Whilst real SEO reviews can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best practices.

Asking non-expert friends and col­leagues may feel reas­suring, but unin­formed advice just increases risk.… Read the rest 

Small Business SEO Mistakes

by | Mar 16, 2020 |

Small business SEO - Google Trends SEO searches 2015 to 2020

UK SEO searches 2015 – 20
Latest version

Skip to the solution:

Cost-effective small business SEO

Small business SEO is now more vital than ever. Why? Because with more people working from home, offline advert­ising will struggle to compete with online searches.

Your com­pet­itors know this. That’s why Google Trends shows that searches for SEO in the UK recently (March 2020) peaked higher than at any time in the past five years.

Still, small busi­nesses face special problems when it comes to investing in SEO. This leads to three common mistakes.

Mistake #1: DIY SEO

Small budgets make DIY seem tempting. Yet whilst the basics of SEO can seem simple to learn, they take years to master — and they keep changing.

Besides, the simple parts won’t get you far.… Read the rest 

Top 3 Tips for Small Business Website Growth

by | Mar 10, 2020 | , , ,

data-driven website growthSo you’ve launched your new website? Congratulations! Or maybe you’ve had one for a while — and are now won­dering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.

Not sure where to start with that? Don’t worry, that’s quite common. So here are three vital things that many small busi­nesses overlook.

1. Use Your Website Stats

Any usable business website gen­erates a lot of stats on its vis­itors. If yours doesn’t, you’re flying blind. It usually takes weeks to collect enough data to start seeing mean­ingful trends though. So you need to fix this imme­di­ately.

Thankfully, most sites are easy to link to Google Analytics, Google Search Console and Bing Webmaster Tools.… Read the rest 

Real Human Expertise

All art­icles by Pete Wright. Why? Because my clients work with me, not an AI. So this blog reflects over 25 years of exper­ience in the Internet sector.

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