Search Engine Optimisation (SEO) is vital for small businesses. Yet many don’t know where to start. So here are a few things you need to know about small business SEO.
Why Small Business SEO Matters
All websites need visitors, but visitors who are searching for your services are among the most likely to convert into customers. Unfortunately, most are too busy to read past the first Search Engine Results Page (or “SERP”). So for any given search phrase, sites on the first page tend to get 75% of the traffic available for that phrase, with almost 20% going to the first result.
We all do that from time to time. As site owners, though, we need to focus on the next step in most searches.… Read the rest