Small Business Advice

Automatic WordPress Updates – The Pitfalls

WordPress updates and website maintenanceHere’s a great example of why automating updates in WordPress is only smart for non-business websites. As I write this, one of the WP plugins published by Facebook just released an update with invalid code.

Not just a bug — code so wrong that it crashes sites. Code that wouldn’t have passed basic testing.

I’m sure “Facebook for WooCommerce” will be fixed promptly. However, over 900,000 online shops use it. If they were all running automatic updates, almost a million shops would be offline right now.

Other WordPress Update Problems

This comes on top of the GADWP fiasco earlier this year, too. In that, ExactMetrics changed the nature of their popular plugin without warning, through an “update”.

Version 6 of the “Google Analytics Dashboard for WP” plugin was “redesigned from the ground up”.… Read the rest “Automatic WordPress Updates – The Pitfalls”

Top 5 SEO Myths Hurting Small Businesses

Even after over 20 years of search engine optimisation, several SEO myths seem particularly persistent. With so much misinformation flying around, it’s no wonder small business owners treat SEO with caution.

It’s one thing to see these myths surfacing in small business networking groups. It’s quite another when flaky “SEO specialists” promote them in sales emails.

Yes, I get those emails too. So this article has been prompted by yet another dodgy “SEO specialist” site review listing fake SEO problems they’d “found”. Whilst a genuine SEO audit can help, spammers just send out cookie-cutter lists and hope you’ll bite. These can be hard to spot unless you keep up with current SEO best practices.

Asking non-expert friends and colleagues may feel reassuring, but uninformed advice just increases risk.… Read the rest “Top 5 SEO Myths Hurting Small Businesses”

Why Do Website Prices Vary So Much?

Small businesses often want simple, affordable web design packages. That’s fine, we can do that — but then some call professional web design “expensive” and “overcomplicated”. So why do website prices vary so much?

Because web design can mean several very different things.

Business websites serve a wide range of purposes. Some of those purposes are common, others less so. So there are at least three levels of web design to consider.

Affordable Web Design Packages

Common requirements can sometimes be standardised, and processes streamlined, to keep costs down. However, flexibility creates complexity, so in practice, “streamlining processes” always means “restricting choices”.

For some people, and some purposes, that makes little difference — and cash flow is often a bigger concern for small businesses.… Read the rest “Why Do Website Prices Vary So Much?”

Ten Common Website Design Mistakes

Web design is like cooking — it may look easy, but it’s easy to get wrong. No microwave can make you a chef. Similarly, DIY website builders let you make costly mistakes. So Base22 kindly provided this infographic of ten common website design mistakes, and I’ve added a few more points below.

Ten Common Website Design Mistakes

Whilst DIY web design often makes these mistakes, so do inexperienced web designers. That’s why experienced professional web design is a better business investment, even in affordable web design packages.

Poor User Experience

Whilst user experience is also affected by most of the points below, visual design plays a big part too. It’s not just a matter of making things look pretty, either.… Read the rest “Ten Common Website Design Mistakes”

5 Top Tips for Working From Home

Working from home during coronavirus lockdownThe coronavirus outbreak means many people are suddenly remote working for the first time, and quite a few are already struggling psychologically. I’ve been doing it for over fifteen years. So here are my five top tips for working from home:

  • Routines help. Make sure you change them on the weekend, though. Otherwise you’ll soon stop noticing that weekends exist. Build in some flexibility too, if possible. Work with the needs of your household, not against them.
  • Stop telling yourself, “It’s only for three weeks” (or whatever the expected duration is in your region). It may be, but it may be longer. This is your new normal. Accept that, or however long it ends up being, it will seem a lot longer.
Read the rest “5 Top Tips for Working From Home”

Top 3 Tips for Small Business Website Growth

So you’ve launched your new small business website? Congratulations! Or maybe you’ve had one for a while — and are now wondering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.

Not sure where to start with that? Don’t worry, that’s quite common. So here are three vital things that many small businesses overlook.

1. Use Your Website Stats

Any usable business website generates a lot of stats on its visitors. If yours doesn’t, you’re flying blind. It usually takes weeks to collect enough data to start seeing meaningful trends though. So you need to fix this immediately.

Thankfully, most sites are easy to link to Google Analytics, Google Search Console and Bing Webmaster Tools.… Read the rest “Top 3 Tips for Small Business Website Growth”