Now that it’s 2019, the question on every small business’s mind is “How can I better prepare for the new year?” Taking advantage of the latest trends is an effective way to grow your business and reach a wider audience. So here are a few of the top marketing trends that you need to consider.
1. Content is still king
The growth of ad blockers has made traditional advertising tougher for small businesses. Paid ads simply aren’t as effective any more. It’s also a slow and passive form of marketing that you have little control over.
In any case, customers generally prefer to buy from people they know, like and trust. So even without an ad blocker, most people are pretty good at ignoring anything that looks like a traditional paid ad.… Read the rest
If you own a local business, you may be wondering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.
Why do marketers focus on digital content so much? They all seem to agree that content marketing works — but how? What is “content marketing” anyway? How does it fit into online marketing strategies — and how can you get it working for your business?