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Content Marketing

5 Top Marketing Trends for 2019

Marketing trends 2019Now that it’s 2019, the question on every small business’s mind is “How can I better prepare for the new year?” Taking advantage of the latest trends is an effective way to grow your business and reach a wider audience. So here are a few of the top mar­keting trends that you need to consider.

1. Content is still king

The growth of ad blockers has made tra­di­tional advert­ising tougher for small busi­nesses. Paid ads simply aren’t as effective any more. It’s also a slow and passive form of mar­keting that you have little control over.

In any case, cus­tomers gen­erally prefer to buy from people they know, like and trust. So even without an ad blocker, most people are pretty good at ignoring any­thing that looks like a tra­di­tional paid ad.… Read the rest 

5 Great Reasons To Start A Business Blog

start a business blogIf you own a local business, you may be won­dering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.

On the other hand, you’ve heard that content mar­keting can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.

Here’s the good news: starting a local business blog is a very cost-effective way to increase traffic to your site.… Read the rest 

How Content Marketing Works

Why do mar­keters focus on digital content so much? They all seem to agree that content mar­keting works — but how? What is “content mar­keting” anyway? How does it fit into online mar­keting strategies — and how can you get it working for your business?

Well, the short answer to most of those ques­tions boils down to one long-estab­l­ished fact: content is king. Quality content attracts, con­vinces and con­verts vis­itors into cus­tomers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advert­ising market? In 2016, UK firms spent 21.9 billion GBP on advert­ising, and that figure is expected to keep rising.

Read the rest