Real website growth is data-driven
So you’ve launched your new small business website? Congratulations! Or maybe you’ve had one for a while — and are now wondering if it’s really working? Well, building your site was just the beginning. Now you need to focus on website growth.
Not sure where to start with that? Don’t worry, that’s quite common. So here are three vital things that many small businesses overlook.
1. Use Your Website Stats
Any usable business website generates a lot of stats on its visitors. If yours doesn’t, you’re flying blind. It usually takes weeks to collect enough data to start seeing meaningful trends though. So you need to fix this immediately.
Thankfully, most sites are easy to link to Google Analytics, Google Search Console and Bing Webmaster Tools.… Read the rest “Top 3 Tips for Small Business Website Growth”
Local SEO helps your site to rank for local keywords, like “dentist Cardiff” or “vet Bristol”. Good local SEO can get you featured in both the organic (unpaid) search results and the “map pack” that appears above them. That’s obviously good for sales. So how can you master local SEO?
In SEO, details matter. In fact, success with Search Engine Optimisation is largely built on two simple things — perseverance and attention to detail. The trick, of course, is to know which SEO details to pay attention to. A recent event reminded me of this, and happens to illustrate a couple of basic principles of SEO, so I thought I’d pass it on.