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Digital Marketing

Professional Web Designer or DIY Web Design?

by | Apr 12, 2024 | , , ,

Professional web designer

Hiring a professional web designer pays for itself

Hiring an experienced, professional web designer offers huge advantages over relying on DIY website builders or most cheap web design services. Yet many small businesses still cripple themselves by falling for the false economy of cost-cutting on this business-critical investment.

So, put simply, here’s how the key benefits of professional web design compare to those other options:

  1. Saving Time vs Wasting Time: Time is not free. It’s the only thing you can never buy back. Professional design is not fast, but learning to do it well enough to compete takes far longer — and you are competing with firms who hire professionals. DIY site builders may look like a shortcut, but buying a spanner won’t make you an engineer.
… Read the rest “Professional Web Designer or DIY Web Design?”

Small Business Email Marketing 101

by | Mar 16, 2024 | ,

Email marketing

Email marketing – still a key small business strategy

Promoting your small business can often feel challenging, with a host of strategies all claiming to be the most effective. In truth, most of these strategies work better for specific business models than for others. Despite that, small business email marketing stands out as one of the most popular, reliable and lucrative ways of building a business.

The catch is that, for those same reasons, spammers have abused email marketing. That has made it more complex and more regulated than many new small business owners suspect. Still, it remains well worth the effort for most businesses.

Why Small Business Email Marketing?

Email marketing offers several benefits to small businesses, not least of which is its high return on investment (ROI), which averages around £36 for every £1 spent.… Read the rest “Small Business Email Marketing 101”

How to Unlock the Power of Video Testimonials

by | Jan 12, 2024 | ,

Unlocking the power of video testimonials can be this easy

Unlocking the power of video testimonials can be this easy with my Easy Reviews system

Get Easy Reviews

Running a small business isn’t always a walk in the park. You juggle multiple roles, compete with larger players, and aim to build a loyal customer base. One strategy that can make a significant difference is leveraging video testimonials. So let’s dive into why video testimonials are powerful tools for your business and how you can effectively incorporate them.

Why Video Testimonials Matter

You might be wondering: why video? Why not stick to traditional text reviews? The answer lies in the engaging and authentic nature of video content.

Enhanced Trust and Credibility

When potential customers watch someone they can relate to share a positive experience with your product or service, it builds instant trust.… Read the rest “How to Unlock the Power of Video Testimonials”

5 Top Tips for Designing a Small Business Website

by | Nov 10, 2023 | , , , ,

Building a small business website? Start small, but think big!

Building a small business website? Start small, but think big!

Planning to launch a new small business website? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect its visibility on Google or how people perceive your business?

Gone are the days when a free DIY site or Facebook page could do the job for you.

The competition is tighter now, with 71% of small businesses already operating a website. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:

1 On-Site SEO Is a Must

First and foremost, make Search Engine Optimisation a priority for everything you do on your site.… Read the rest “5 Top Tips for Designing a Small Business Website”

How to Start a Small Business Website: The Essentials

by | May 29, 2023 | , , ,

Planning to start a small business website

Planning to start a small business website

If you have a small business, or are thinking of starting one, you’ll need an effective, affordable small business website. There’s a lot to consider though — and many small businesses fail because they’ve overlooked one or more of the essentials. So here’s how to start a small business website.

Ready? Let’s begin!

What Every Small Business Needs

First, there are a few things every business needs. Hopefully you’ve considered these already, but let’s cover them briefly, just in case.

A Good Offer and a Realistic Target Market

Targeted marketing

Effective targeting is vital for sales.

The key words here are “good”, “realistic” and “target”.

Startups often hope to sell something they like to “everyone”.… Read the rest “How to Start a Small Business Website: The Essentials”

Small Business SEO 101: What You Need to Know

by | Apr 18, 2023 | ,

Small business SEO 101

Welcome to small business SEO 101

Search Engine Optimisation (SEO) is vital for small businesses. Yet many don’t know where to start. So here are a few things you need to know about small business SEO.

Why Small Business SEO Matters

All websites need visitors, but visitors who are searching for your services are among the most likely to convert into customers. Unfortunately, most are too busy to read past the first Search Engine Results Page (or “SERP”). So for any given search phrase, sites on the first page tend to get 75% of the traffic available for that phrase, with almost 20% going to the first result.

We all do that from time to time. As site owners, though, we need to focus on the next step in most searches.… Read the rest “Small Business SEO 101: What You Need to Know”

Need Help?

Since 2005, I’ve helped small firms grow online through cost-effective:

FREE SEO Audit

Video Posts

5.0 from 32 reviews
Ratings and reviews
  • 5.0 from 32 reviews
  • 12-08-2024

    Dr Prashant Murugkar

    Pete is an amazing human and the ultimate expert. He does not sell for selling sake and gives honest advice all through. He has taken my website from strength to strength till it comes up high on the organic listings. I whole heartedly recommend Netcentrics for anyone wanting website related advice, thanks Pete :-) best wishes Dr Prashant Murugkar

  • 08-03-2024

    Alison Rider-Hill

    Pete has been patience personified, helping me to navigate a website I inherited for an event I am responsible for. But for him I would probably have broken the back end repeatedly.

  • 14-12-2023

    Ivan Caric

    Pete has been incredibly helpful and supportive, above and beyond what was required. We're a tiny business, and from helping with the initial web design to SEO advice and inevitable tweaks and changes as the business develops, Pete has been patient and full of sage advice. We cannot recommend him more highly!

  • 24-05-2023

    Dave M.

    Thanks, Pete! Since you updated my site, business has gone crazy – I now have more work than I know what to do with!

  • 04-04-2023

    Mark R

    I use Netcentrics for all my business needs. Always a professional, super-prompt and to date flawless service. Excellent.

  • 02-03-2023

    Ceri E

    A fantastic service! We are a small business just starting out with a new venture. Pete at Netcentrics has gone above and beyond to provide us with not only a fantastic website, but also invaluable business and marketing advice. The whole process has been incredibly positive and beyond what we expected compared to previous experiences. He is incredibly knowledgeable and supportive. His support did not stop at the end of the website build, he has continued to make himself available ensuring that we know how to maximise use of the website for our start up. We wouldn’t hesitate to recommend Pete to anyone.

  • 18-11-2022

    Janet L

    Thanks, Pete — your advice is like gold dust!

  • 21-08-2022

    Barbara H

    Oh my goodness, thank you so much! In over 20 years of online retailing this is the best and most comprehensive bit of help I've ever had relating to the dreaded SEO. I really appreciate it - many thanks again

  • 07-11-2021

    Sam G.

    You’re amazing — highly recommended!

  • 16-06-2021

    Abid Hussain

    Amazing service. Professional and outstanding company to deal with. Pete has great understanding with online requirements and core issue's. Spent hours on the telephone explaining and working on the website to bring it up-to-date. Noting but gratitude and respect to Netcentric. Highly recommend to any one through my experience they have gone above and beyond.

  • 15-05-2021

    SakineO-1

    Pete is the most professional and knowledgeable web developer I have experienced since 2016 as I have had many since. You won’t regret. I highly recommend him.

  • 15-05-2021

    Songul Yucel

    Pete is a professional and very helpful. I needed an online booking system for my driving school. He completed the job as promised. He is very easy to work with. I can t be any happier. I will in touch again if I need help in the future. Thank you Pete!! It has been pleasure working with you !

  • 05-10-2020

    Paul Mercer

  • 26-08-2020

    Susan Baynham-Evans

    Peter expertise is exactly what I needed . When I have ideas Pete makes them work. I could not run my website without him

  • 09-07-2020

    Emma Cunliffe

    Can't recommend him highly enough. He was extremely professional, laid out exactly what we needed to do and his role within that, setting expectations all round very clearly, and working within our budgetary constraints to set clear boundaries. He was extremely prompt and punctual in his responses and work. He was also extremely patient with his recommendations and explanations, which were clear and simple to follow. Excellent value for us as a charity. We're very grateful to him - he was a real pleasure to work with.

  • 05-06-2020

    Graham Smith

    knowledgeable and professional service designing and building a website for a local SME business.

  • 05-06-2020

    Keary Birch

    Very helpful staff who really understood the problem and dealt with it.

  • 05-06-2020

    Ali van Dam

    First rate! Knowledgeable, professional and creative. I would absolutely use Netcentrics again for future projects.

  • 05-06-2020

    Barbara Harris

    Amazing, professional service and speedy communications. Very impressed and highly recommended.

  • 05-06-2020

    JWComp Sol

    Netcentrics designed, implemented and have maintained our company website for many years.If you want a secure and reliable website I strongly recommend Netcentrics.

  • 21-12-2019

    Alison van Dam

    I can’t say enough good things about Netcentrics.co.uk - thorough, knowledgeable, dedicated and innovative. Highly recommended.

  • 05-12-2019

    Helen Rich

    Very pleased with my new e-commerce site from Netcentrics. Very professional, knowledgeable, and highly recommended.

  • 05-06-2019

    Mark Davies

    I have been using Netcentrics' SEO service and they have impressively managed to get over 250 of my keywords onto the first page of the search results. A very friendly and thoroughly professional service. Highly recommended.

  • 05-06-2018

    andrew cocchiara

    Many thank's Pete for all your advice and expertise over the years. A first class professional service and excellent value for money.

  • 15-03-2018

    Tim D

    Just saw that my site is now in 2nd place on the first page of Google. I’m not sure what you have done, nor do I understand it, but it worked! Many thanks!

  • 24-02-2018

    Paul G

    It is a pleasure dealing with a professional with a high degree of technical skill allied to a ‘can do’ positive attitude. Your ability to explain technical concepts in layman’s language is also a great advantage. I would have no hesitation in recommending your services.

  • 03-01-2018

    Lisa

    Excellent and professional work from beginning to end. Pete was open to ideas and able to make suggestions on how to develop my site.

  • 05-06-2017

    Ian A

    Fast, friendly, efficient service that exceeded the spec and made a complicated job hassle free for me. Five stars, would highly recommend and would happily employ again for all things web and internet based.

  • 05-06-2017

    Mo Rich

    A flourishing web designer, who is thorough and meticulous in everything he does. Will create a great looking unique and professional website particular to your needs.

  • 14-09-2016

    Ian A

    Pete is one of the most creative, reliable, competent and ingenious people it has ever been my very great pleasure to work with. There is no problem he can’t find an ingenious and unexpected way out of, and he has a work ethic you could bend horseshoes around. I cannot recommend him highly enough for his breadth and depth of knowledge and his total commitment to whichever project he is currently undertaking.

  • 31-05-2015

    Jayne H

    DogLost is the UK’s largest community of pet owners and rescuers. Other developers have struggled to meet our needs, but since Peter rebuilt our site and support systems we have gone from strength to strength, winning major awards including the 2013 Innovation Award from the International Fund for Animal Welfare. We couldn’t have done that without him.

  • 19-11-2013

    Codyspetdeli

    Cody's Pet Deli is an online business that sells pet food & accessories. Approaching Pete to set up a new website was the best move I have made. We wanted a system that was easy to navigate and look good when customers shop online.Pete made the whole process simple and dealing with him was a great pleasure. He can't do enough to help and solve any problem that may arise. I would highly recommend Pete for his experience and knowledge and total dedication to see the project through to final conclusion.Steve H.