Digital Marketing

Why Your Business Needs a Mobile Friendly Website

Almost 60% of internet searches are now performed on mobile devices. So, if you haven’t got a mobile friendly website, you are losing out on a lot of potential business.

That should be a pretty compelling reason to make sure your website is mobile friendly.

Even if your site isn’t mobile friendly, though, mobile devices will still try to display it. If you’re really lucky, it may even be almost-usable – with a lot of scrolling and zooming. Obviously, that’s not going to help you win many customers, but it’s not the only reason you’ll lose out on business if your site isn’t mobile friendly.

So, here are the other ways in which “responsive”, mobile friendly sites beat old-style desktop-focused sites for modern digital marketing.… Read the rest “Why Your Business Needs a Mobile Friendly Website”

5 Signs You Need a Local SEO Expert

Most business owners know that SEO is important. An estimated 80-90% of consumers check online before buying a product. So if you aren’t doing SEO right, you’re leaving money on the table and it would pay to get some reliable, expert advice. If you have local customers though, what you really need is a local SEO expert.

That doesn’t just mean an SEO expert in your area. It means someone who knows how to optimise a site for search terms that include location information. Like “yoga Newport” for instance, or the even more competitive, “web design Newport“.

Why Local SEO?

For many businesses, local SEO can be more effective than general, or “national” SEO.… Read the rest “5 Signs You Need a Local SEO Expert”

Social Marketing for Local Markets (Wales & Southwest)

Social Marketing - Wales & Southwest UK Over 2 billion people use social media. Social marketing can promote your small business website to a massive audience, making it a key advertising channel.

Still, many small businesses in and around Cardiff and Bristol target local markets, either across the UK or specifically in South Wales and the Southwest. Having an international reach isn’t always a priority.

So, how do you reach a local or niche audience with social marketing? Here are a few tips:

Know Your Audience

Do you know who your target audience is? Who are you talking to when you create a marketing campaign on social media?

Not sure? Then ask!

Create a survey for your consumers so you know exactly who your target audience is. Some things to ask include:

  • Age group
  • Gender
  • Location
  • Interests
  • What led them to your site?
Read the rest “Social Marketing for Local Markets (Wales & Southwest)”

5 Common SEO Mistakes Small Firms Make

Search Engine Optimisation (SEO) is vital for the success of small firms on the web. That has been an established fact of business life for years. There’s no point in having a wonderful small business website if no one can actually find it. Effective SEO draws visitors to your site, generates leads, and can ultimately be the difference between your company’s success and failure. Yet, despite the importance of getting this right, many small businesses still make these 5 common SEO mistakes.

Are any of them holding your business website back?

#1 — Not Taking SEO Seriously

Small business owners are often targeted by “Guaranteed Google Top Spot” email scams from self-proclaimed SEO “gurus” looking for gullible marks.… Read the rest “5 Common SEO Mistakes Small Firms Make”

Business in Wales? Why You Need Pro Web Design

For any business in Wales, a successful, strong web presence relies on first impressions. If you don’t capture a visitor’s attention within the first 7 seconds, you might as well say “goodbye.” That’s just one of the areas in which pro web design can help.

Why Professional Web Design?

The internet can be a cruel mistress or a huge opportunity for small businesses. There are a lot of things to get right — visual design, usability, coding, content creation, search optimisation, conversion rate optimisation, digital marketing and more. Each of these has its own pitfalls and learning curve.

This means that there are a lot of things that DIY, amateur or just plain inexperienced designers can get wrong.… Read the rest “Business in Wales? Why You Need Pro Web Design”

The Business Benefits of Social Media Management Services

social media marketing servicesDid you know that social media offers tons of unique business opportunities?

95 percent of young adults reported following a brand on social media. That’s a lot of potential customers.

But as a business owner, you may not always have the time to reach them. That’s why it’s important to enlist the right help.

Here are some of the unique benefits of using social media management services.

Social Media Management Services Can Help Your Brand Craft a Story

People have become increasingly resistant to advertisements. Now, advertisers are trying to switch up their strategies for a brand-centric approach.

Your audience cares about your product. They just don’t want to be talked at.

So talk to them instead, by letting a management service craft your brand’s story.… Read the rest “The Business Benefits of Social Media Management Services”