Small Business Advice

How a Google Business Profile Helps Local SEO

Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:

  • List your business location or service area on Google Maps and local search results
  • Display key information in local searches like opening/closing times and contact details
  • Boost your local search rankings to reach potential customers searching for related services or products in your area

Get Started With Google Business Profiles

Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest “How a Google Business Profile Helps Local SEO”

Affordable Websites: How to Set a Website Budget

Small businesses and startups are often keen to find an affordable small business website design service — but what makes a website “affordable”? How do you set a website budget?

That mainly depends on whether it’s a personal site or a business site.

Why? Because while personal websites often cost money, successful business websites do not. In fact, contrary to the hype of DIY platforms and cut-price cowboys, a cheap business website can easily cost you more than a professional one.

Personal Websites Are Not Business Websites

Personal websites aren’t built to make money. So traffic isn’t their priority, and even if monetised with ads or affiliate income, that isn’t their key goal.

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Professional Web Designer or DIY Web Design?

Hiring an experienced, professional web designer offers huge advantages over relying on DIY website builders or most cheap web design services. Yet many small businesses still cripple themselves by falling for the false economy of cost-cutting on this business-critical investment.

So, put simply, here’s how the key benefits of professional web design compare to those other options:

  1. Saving Time vs Wasting Time: Time is not free. It’s the only thing you can never buy back. Professional design is not fast, but learning to do it well enough to compete takes far longer — and you are competing with firms who hire professionals. DIY site builders may look like a shortcut, but buying a spanner won’t make you an engineer.
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Small Business Email Marketing 101

Promoting your small business can often feel challenging, with a host of strategies all claiming to be the most effective. In truth, most of these strategies work better for specific business models than for others. Despite that, small business email marketing stands out as one of the most popular, reliable and lucrative ways of building a business.

The catch is that, for those same reasons, spammers have abused email marketing. That has made it more complex and more regulated than many new small business owners suspect. Still, it remains well worth the effort for most businesses.

Why Small Business Email Marketing?

Email marketing offers several benefits to small businesses, not least of which is its high return on investment (ROI), which averages around £36 for every £1 spent.… Read the rest “Small Business Email Marketing 101”

5 Top Tips for Designing a Small Business Website

Planning to launch a new small business website? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect its visibility on Google or how people perceive your business?

Gone are the days when a free DIY site or Facebook page could do the job for you.

The competition is tighter now, with 71% of small businesses already operating a website. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:

1 On-Site SEO Is a Must

First and foremost, make Search Engine Optimisation a priority for everything you do on your site.… Read the rest “5 Top Tips for Designing a Small Business Website”

Is Your Small Business a Zombie?

Zombie businesses are out there, and whilst they aren’t exactly coming to eat your brains, it takes brains to avoid sharing their fate. Your small business may even already be a zombie business — or slowly becoming one, without you even knowing it!

If that doesn’t sound healthy, that’s because it isn’t.

What Is a Zombie Business?

A zombie company is a business entity that barely manages to stay operational. It may earn just enough to keep running or may rely heavily on lenders to stay afloat, but isn’t earning enough to pay for its own growth, or to reduce its debts. That often puts it just one unlucky event away from collapse — making it a high-risk proposition for investors.… Read the rest “Is Your Small Business a Zombie?”