Small Business Advice

Top 5 Website Project Risks (& How to Avoid Them)

Building a website can be a great investment for almost any business — and vital for most. Yet nothing is as simple as it seems. Every website project can be put at risk by common mistakes.

Knowing these basic web design project pitfalls helps you avoid them. Still, they’re common because they aren’t always obvious. So here’s a list of the top five website project risks.

1. Delaying Decisions

It’s easy to put off big decisions, telling ourselves we need to think them over. However, we then rarely get around to doing so.

We forget 70% of new information within a day — and opportunities don’t wait. “Let me think about it…” is the Dreamkiller Phrase — it rarely leads to anything but procrastination.… Read the rest “Top 5 Website Project Risks (& How to Avoid Them)”

Why Your Business Needs Video Marketing [Infographic]

Video marketing has become very popular in recent years. Yet there’s no denying that it’s a bit more complex than text or image ads. So if you’re wondering whether it’s worth the effort, the infographic below explains why your business needs to start using video marketing (and has done since 2019). Click on the image for a full-size version.

…and if you still assume video marketing must be complex and costly, scroll down to see how I can make it easier than you think!

Why your business needs video marketing

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Video Marketing for Small Businesses

Getting started with video marketing doesn’t have to be complex.

Read the rest “Why Your Business Needs Video Marketing [Infographic]”

7 Top Marketing Myths

Marketing moves fast, but marketing myths die hard. It’s common to copy “traditional marketing wisdom” without realising that risks copying traditional marketing mistakes.

The web gives digital marketers masses of immediate audience feedback to learn from — far more than traditional marketers have ever had.

So whatever you’ve learned may well be outdated already. Times change, competitors learn and update their strategies, and marketing evolves. What worked a few years ago may not work now. Or perhaps it never worked, but was based on false, yet popular, assumptions. Yet many people still spread these myths as if they’re in the know.

Many useful lessons in marketing have been twisted by misquotes and false assumptions over the years, too.… Read the rest “7 Top Marketing Myths”

How SEO Helps Your Business Grow

SEO - search engine optimisationSearch engine optimisation (SEO) is a digital marketing strategy that brings visitors to websites. It helps businesses by increasing website traffic in an organic (unpaid) way. However, it keeps evolving, so it can be hard for stakeholders to keep up with the many updates. That can be frustrating for those who rely on Google’s traffic to drive sales, so hopefully the SEO infographic below will help.

SEO is also a huge topic. Factors that affect search positioning include the quality of backlinks and content, SSL security, page speed, click-through-rate, and more. However, one factor that remains constant is the extra value that customers bring when they find your business via organic search.

Visitors from unpaid, organic searches are actively looking for what you provide.… Read the rest “How SEO Helps Your Business Grow”

5 Great Reasons to Start a Business Blog

If you own a local business, you may be wondering whether to start a business blog. Perhaps you aren’t sure how it could help you, or you lack the time to create quality content consistently.

On the other hand, you’ve heard that content marketing can take your business to the next level.

So, is starting a blog worth it? How could it help your business? Let’s review a few of the best reasons to start a business blog.

1. Drive Website Traffic

The most obvious part of running a business online is that low traffic to your website means low sales. That’s why many business owners spend lots of money each month on PPC ads to boost site traffic.… Read the rest “5 Great Reasons to Start a Business Blog”

How Content Marketing Works

Why do marketers focus on digital content so much? They all seem to agree that content marketing works — but how? What is “content marketing” anyway? How does it fit into online marketing strategies — and how can you get it working for your business?

Well, the short answer to most of those questions boils down to one long-established fact: content is king. Quality content attracts, convinces and converts visitors into customers. Weak content does not.

Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?

Why Digital Marketing?

Well, did you know that the UK is the world’s fourth biggest advertising market?

Read the rest “How Content Marketing Works”