Content is king – that’s why content marketing works so well
Why do marketers focus on digital content so much? They all seem to agree that content marketing works — but how? What is “content marketing” anyway? How does it fit into online marketing strategies — and how can you get it working for your business?
Well, the short answer to most of those questions boils down to one long-established fact: content is king. Quality content attracts, convinces and converts visitors into customers. Weak content does not.
Of course, there’s a lot more to it than that. So, let’s start with what’s so special about digital content?
Why Digital Marketing?
Well, did you know that the UK is the world’s fourth biggest advertising market?
“Trust me.” That’s the most vital message any website can convey. Without trust, visitors just leave.
In SEO, details matter. In fact, success with Search Engine Optimisation is largely built on two simple things — perseverance and attention to detail. The trick, of course, is to know which SEO details to pay attention to. A recent event reminded me of this, and happens to illustrate a couple of basic principles of SEO, so I thought I’d pass it on.