Small Business Marketing

Why SEO Still Wins For Small Business in 2025 [Video]

Video Transcript: Why SEO Still Wins For Small Business in 2025

Okay, let’s talk about why small businesses still need SEO in 2025 and beyond.

Now, you might be thinking—hang on, isn’t SEO outdated now? With all this AI and fancy tech, surely Google is just going to work it all out by itself, right?

Well, not quite.

Here’s the thing — SEO isn’t just about chasing the latest algorithm or stuffing your website with keywords. Those days are long gone.

What SEO really means is this: making your site genuinely useful, trustworthy, and enjoyable for real people. And that’s never going out of style.

You see, search engines — whether it’s Google, Bing, or the latest AI-powered assistant — all aim to recommend the very best stuff to their users.

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The Hidden Costs of DIY Web Design

You may not expect a professional web designer to say this, but DIY web design does have its place. However, when building business websites, the hidden costs of DIY web design are far higher than most people think.

As a small business owner, it can be tempting to ignore these costs. They will still affect you, though — and can easily cost you more than engaging a professional web designer. So consider them carefully before falling for the hype about DIY web design systems.

When to Consider DIY Web Design

If you don’t aim to make money from your website, any money spent on it is pure cost. So then it’s wise to minimise that cost, and doing so has little impact.… Read the rest “The Hidden Costs of DIY Web Design”

Do Small Firms Need Both a Website and Social Media?

As a busy small business owner, it can be tempting to see digital marketing as a distraction. In most cases, it’s not what you went into business to do, is it? Okay, your customers spend a lot of time online — but does that really mean you need both a website and social media? Isn’t one enough?

Well, yes. And no. In that order. Here’s why.

Why Small Firms Need a Professional Website

As you know, whether you sell online or not, a website represents your business 24/7/365. Most consumers check traders’ websites before buying from them, and judge your professionalism based on how much effort and investment you’ve put in. So not having a website at all undermines sales.Read the rest “Do Small Firms Need Both a Website and Social Media?”

How to Help Small Firms (And Why)

A Quick Guide for Concerned Consumers

Let’s face it: the stuff trickling down from corporate “trickle-down economics” isn’t what you hoped it would be, right?

I can’t help that, but I can help small firms compete against the big ones. So can you – and it’s in your interests to do so.

Here’s the how and why:

Getting more customers lets small firms resist inflation, keeping prices down. Sound good? Okay, but having to pay big firms for marketing pushes their prices up. That also boosts corporate profits, and corporate control.

So here’s what you can do — for free — to help small firms fight that:

  • Recommend the small businesses you know to everyone, frequently.
  • Make a point of giving those small firms positive reviews and ‘likes’ on Google, Facebook etc.
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How to Attract More Website Visitors

Are you missing opportunities online? With two billion websites online, just having one doesn’t guarantee potential customers will find you. You’ll need to promote it, just like any brick-and-mortar business premises. Paid ads are fast but addictive, and can massively inflate your Customer Acquisition Cost (CAC). Free website traffic can reduce that and your ad-dependency. So here’s how to attract more website visitors cost-effectively.

First though, if your site isn’t attracting many visitors, you need to understand what’s going wrong.

What Website Visitors Really Want

Look at your site. What does it do, besides exist? Well, it should provide a way for people to get in touch with you, at least.

So you’re serving the needs of bots  and people who want to sell to you — but what about potential customers?… Read the rest “How to Attract More Website Visitors”

Why Cheap Web Designers Often Disappear

Everyone loves cheap web design — until they learn that it takes far more than low prices and fancy graphics to build a business website that works. That can be a hard lesson about cheap web design risks, but it often gets worse. Because cheap web designers often disappear.

This can be a touchy subject though, so let’s be clear: most experienced web designers I know are talented people who only want to help. That said, experienced web designers are rarely cheap web designers.

Still, I have just spoken to yet another distressed small business owner. His cheap web designer had left him in the lurch with a broken website and no access to fix it.

Other business owners had told him this was “typical” of “flaky” designers.… Read the rest “Why Cheap Web Designers Often Disappear”