Small Business SEO

Why SEO Still Wins For Small Business in 2025 [Video]

Video Transcript: Why SEO Still Wins For Small Business in 2025

Okay, let’s talk about why small businesses still need SEO in 2025 and beyond.

Now, you might be thinking—hang on, isn’t SEO outdated now? With all this AI and fancy tech, surely Google is just going to work it all out by itself, right?

Well, not quite.

Here’s the thing — SEO isn’t just about chasing the latest algorithm or stuffing your website with keywords. Those days are long gone.

What SEO really means is this: making your site genuinely useful, trustworthy, and enjoyable for real people. And that’s never going out of style.

You see, search engines — whether it’s Google, Bing, or the latest AI-powered assistant — all aim to recommend the very best stuff to their users.

Read the rest “Why SEO Still Wins For Small Business in 2025 [Video]”

Organic SEO vs. Paid Ads – Which Is Better for Small Businesses?

Small businesses constantly seek ways to stand out and attract more eyes to their services or products. One crucial decision they face is choosing between organic Search Engine Optimisation (SEO) and paid advertising strategies — specifically Pay-Per-Click (PPC) ads — to drive traffic and enhance online presence. So which is best?

The Importance of SEO and PPC

In an era where most consumers turn to search engines for their queries, having an effective web presence can make or break a small business. Through organic SEO, businesses climb the ranks of search results, establishing credibility and creating lasting value. On the other hand, paid ads offer immediate visibility and can quickly funnel potential customers to your offerings.… Read the rest “Organic SEO vs. Paid Ads – Which Is Better for Small Businesses?”

How a Google Business Profile Helps Local SEO

Google Business Profile (GBP) — previously known as Google My Business (GMB) — is becoming more and more essential for small businesses hoping to thrive locally. Are you a local business keen to get more website visits from customers in your area? Then claiming and optimising your Google Business Profile (GBP) will let you:

  • List your business location or service area on Google Maps and local search results
  • Display key information in local searches like opening/closing times and contact details
  • Boost your local search rankings to reach potential customers searching for related services or products in your area

Get Started With Google Business Profiles

Even if you’ve never set up your own GBP listing before, Google may have already created one for you to claim.… Read the rest “How a Google Business Profile Helps Local SEO”

5 Top Tips for Designing a Small Business Website

Planning to launch a new small business website? There’s a lot to consider when designing a small business website. Have you thought about how its design may affect its visibility on Google or how people perceive your business?

Gone are the days when a free DIY site or Facebook page could do the job for you.

The competition is tighter now, with 71% of small businesses already operating a website. Your site has to stand out amidst the sea of competitors. Get started the right way with these 5 top tips to create a good small business website:

1 On-Site SEO Is a Must

First and foremost, make Search Engine Optimisation a priority for everything you do on your site.… Read the rest “5 Top Tips for Designing a Small Business Website”

Small Business SEO 101: What You Need to Know

Search Engine Optimisation (SEO) is vital for small businesses. Yet many don’t know where to start. So here are a few things you need to know about small business SEO.

Why Small Business SEO Matters

All websites need visitors, but visitors who are searching for your services are among the most likely to convert into customers. Unfortunately, most are too busy to read past the first Search Engine Results Page (or “SERP”). So for any given search phrase, sites on the first page tend to get 75% of the traffic available for that phrase, with almost 20% going to the first result.

We all do that from time to time. As site owners, though, we need to focus on the next step in most searches.… Read the rest “Small Business SEO 101: What You Need to Know”

Google Web Vitals – What’s the Fuss?

In case you haven’t heard, Google’s algorithms focus heavily on your website’s technical performance. Specifically, on a group of metrics that Google calls “Core Web Vitals”. So what are these Google Web Vitals, and what’s all the fuss about them for?

What Are Google Web Vitals?

Since their introduction, Google has continually updated the Core Web Vitals to better reflect real user experiences. These metrics were added as significant ranking factors for mobile searches in 2021, emphasizing their impact on SEO strategies. Staying informed about these updates ensures that your website aligns with Google’s latest standards, helping maintain or improve search performance.

Google’s Core Web Vitals are a small set of key metrics focused on page speed and user experience.… Read the rest “Google Web Vitals – What’s the Fuss?”